Strategy Session: How do we entrench strategic planning inside ad agencies beyond briefs to solve business problems?

Strategy and strategists are in a peculiar state inside advertising agencies. The role of strategy is underplayed, undervalued and under leveraged. Strategists can play a much deeper and meaningful role in solving business problems. For that to happen, creativity coming inside agencies will need to driven only by sound strategic intent.

How do we ensure that strategy and strategists lead client-agency partnerships?

We have invited industry heavyweights to come and discuss the above-mentioned issues and tensions. On the panel of speakers, we have:

• Heads of strategy across multi-disciplines
• An ad agency CEO
• Clients (Insurance and alcohol industries)
• An ad agency creative lead - CCO/ECD

People from across all disciplines are encouraged to attend: Digital, Data Analysts, Creatives, Strategists, Clients, Interns, CEOs, Head of departments, MDs, Client Service, PR & Media Specialists and students.