Digital Marketing Training Course in Cape Town

DIGITAL MARKETING COURSE OVERVIEW

Learn to create an effective Digital Marketing campaign.

• Digital marketing is the process of marketing products and services by using platforms like the Internet, cellphones, and any other digital medium.
• Understand the power of paid search advertising.
• Using digital marketing to reach an vast audience of potential customers.
• Google Adwords and PPC.
• The fundamentals of email marketing.

What you will learn in this Digital Marketing class.

• Digital marketing planning for your brand.
• Planning an effective email marketing campaign.
• Learn about different email marketing platforms.
• Processes for running campaigns in Google AdWords, as well as learn important key features of Adwords.
• Understanding the Google AdWords user interface.
• Learn methods and tools to build targeted keywords.
• Learn how to write effective adverts within AdWords.
• Learn how to integrate your Analytics account with your AdWords account.
• Learn how to optimise your Google AdWords by using geo-targeting.

For more information on the course and the course outline, click here.