Search Engine Optimisation (SEO) Training Course in Cape Town

SEARCH ENGINE OPTIMISATION COURSE OVERVIEW

Learn how to optimise your website to rank on Google’s first page and increase your search traffic.

• Search Engine Optimisation or SEO is a name given to the action of improving search engine rankings and pagerank.
• We teach you the relevant skills and provide you with tools to successfully optimise and run an effective SEO campaign.
• Learn how to increase your inbound traffic from Google.
• Have a good understanding of SEO basics including link building, keyword rich content, image optimisation, page optimisation and other technical applications to assist with your webpage ranking.

What You Will Learn in This Search Engine Optimisation class.

• Understanding Google Algorithms.
• Overview on On-Page and Off-Page SEO.
• Importance of page titles and meta tags.
• URL structuring.
• Website user navigation.
• Writing quality content that appeals to your website visitors and assists with Google ranking.
• Discovering anchor text.
• Making use of robots.txt.
• Learn about keywords and their value.
• Keyword research.
• Website submission to directories and search engines and getting your website found by crawlers.
• Make us of Google’s webmaster tools.
• Backlinks, external links and inbound links.
• Structured Data & Schema Mark-up.
• HTTP versus HTTPS.
• Best SEO free and paid tools.

For more information on the course and the course outline, click here.