Using Twitter Effectively (for PR professionals)

ABOUT

A four-hour training by Dax Villanueva of Relax with Dax, one of the most successful lifestyle bloggers in South Africa with over 7000 Twitter followers. 

Thursday, July 24, 2pm to 6pm.

- What is Twitter and why is it so important?

- How does Twitter fit into the overall digital strategy and the social media strategy?

- Developing a content strategy for twitter

- Techniques for harvesting content

- Setting up your twitter account and profile (and why this is important)

- Techniques & tips for building your Twitter following

- Using Twitter (handles, hashtags, replies, retweets, lists, keyword monitoring, etc)

- Working with images on Twitter

- Twitter dos and don'ts (Twitter etiquette)

- Selecting Twits to work with

- How to track & maximise exposure on Twitter

- Handling negative tweets

- Twitter advertising

Fee is R650 per person.

DIRECTIONS