Instagram for Business & Influencer Marketing

ABOUT

INSTAGRAM FOR BUSINESS COURSE (MORNING)

Instagram is a social media platform that is taking over the world. It's perfect for visual posts, engaging content and creating stories and relationships with your customers.

Knowing how and when to use this platform is imperative to every Marketing Manager. 

WHAT IS THIS COURSE ABOUT?

Understanding Instagram is non-negotiable for Marketers these days.

• An Introduction to Instagram
• Get to grips with the basics of this platform
• Creating an Effective Instagram Marketing Strategy
• Is Instagram right for you? What you need to know to make it work for your business
• Strengths and Weaknesses
• You might be expecting too much of this platform! Learn how to navigate the pros and cons of Instagram
• Practical: Spend Time on Instagram Reviewing Examples
• Let's look at your business, and your competitors, let's examine a few case studies to see what works
• Practical: Set up a few Adverts
• We'll set up a few paid ads together, so you know how to do it
• Plus a ton of resources, tools and templates
• Plus more!

INFLUENCER MARKETING (AFTERNOON)

WHAT IS THIS COURSE ABOUT?

Influencer Marketing is rising in power, what is it, should you use it, how to use it...we cover this an more in this impactful half-day course.

• Influencer Marketing Strategy
• How to set up a winning strategy
• What is Influence?
• How do we influencer, who are influencers
• Finding the Right Influencers
• Who are the right voices reaching your community
• Connecting to Influencers
• How to reach out to them and collaborate with them effectively
• Collaborating with Influencers
• What does collaborating mean? How to create a win-win-win collaboration with your influencers
• Management
• How to manage your influencer campaigns effectively
• Reporting
• Reporting on your campaigns
• ROI
• Measuring ROI on your influencer marketing campaigns
• Plus More...

DIRECTIONS