Durban-born, Ramona Kasavan, is the CEO of social enterprise, Mimi Women.which she proudly founded in 2014. Her goal: to promote girl-child education through the sponsorship of her own brand of sanitary pads.

Mimi is not only her passion project, but also her brainchild. A social entrepreneur and media personality, Ramona is a strong-willed and outspoken advocate for women empowerment. As a member of the media, Ramona was shocked to learn of the plight of millions of South African girls, whose education and futures were threatened by the lack of everyday commodities. Commodities that many take for granted… sanitary pads. Ramona decided to forgo a successful corporate career to pursue her dream of uplifting and empowering girls, by significantly reducing the barriers to education. She founded an in-house enterprise development programme named Pads and Cents, which addresses the needs of underprivileged young women.