Mail & Guardian Corporate Reputation Management

calendar
Thu Sep 27, 08:30 - Thu Sep 27, 16:00
location
Glenhove Conference Centre, Johannesburg, 2196

Damaged corporate reputation can affect relationships with stakeholders such as customers, partners, regulators, employees and  investors. This will ultimately affect the bottom line and reduce business value.

As recent events have illustrated where corporates have suffered losses due to negative perceptions of their reputations and brand, it is a stark reminder of how expensive a poorly-managed corporate reputation can be.

In this regard, protecting and building your corporate reputation is key to the survival and growth of an organisation. This is all the more critical with the current challenging economy and a fast-paced digital and disruptive environment.

Corporate reputation management does not happen overnight. It is a combination of strategies that are used to shape various stakeholder’s perception of an organisation’s brand. In addition, corporate affairs and communications have increasingly become strategic business disciplines within the context of overall management of reputation, brand and stakeholder engagement.

M&G will bring leading practitioners and specialists from across business sectors and constituencies. They will provide exclusive insights, best practices, lessons learned, case studies and practical ideas to elevate, manage corporate reputation, mitigate risks, manage crisis effectively and ultimately improve business bottom line.

For more information, to book seat/s, enquire for group discount and/or sponsor, email [email protected] or [email protected] or call 011 250 7300

Strategies and best practices - Reputation, risk and corporate affairs
  • Managing brand and minimising corporate reputational risk in the digital age
  • Creating and managing effective stakeholder value to gain reputational capital
  • Maintaining trust of stakeholders through acceptable ethical conduct and integrity
  • Role of Corporate Affairs Director in building trust with stakeholders while enhancing corporate reputation
  • Role of CEO, board and employees in restoring reputation amidst crisis
(MTN SA, Ocean Basket & Sappi)

Trust building to protect reputation, brand threat management strategies and crisis resolution
(HilburgMalan)
 
Sustainability and reputational risk
  • Managing and mitigating regulatory and environmental risks
  • Measuring reputation and aligning insights within corporate strategy
(Coca-Cola Southern & East Africa)

Crisis preparedness, management and communications strategies to manage corporate reputation
(Sibanye Stillwater)

Best leadership and brand positioning during crisis situations
(Vuma Reputation Management)

Working with the media – do’s and don’ts
  • Real case scenarios - how some companies and CEOs get it right and wrong
  • Tips in dealing with media during interviews and press conference
  • Expectations from corporates and businesses during crisis or scandal
(Carte Blanche)

Brand voice in social media and digital communications – golden rules and mistakes to avoid to manage your online reputation
(Cerebra)
 
 
Speakers confirmed to date:
  • Devi Sankaree Govender, Carte Blanche
  • Mike Stopforth, Chief Executive Officer, Cerebra
  • Camilla Osborne, Head of Communication, Coca-Cola Southern & East Africa
  • Duke Malan, Managing Partner, HilburgMalan
  • Jacqui O'Sullivan, Executive for Corporate Affairs, MTN SA
  • Grace Harding, Chief Executive Officer, Ocean Basket
  • Andre Oberholzer, Group Head for Corporate Affairs, Sappi
  • Thabisile Phumo, Senior Vice President & Head of Stakeholder Relations, Sibanye Stillwater
  • Janine Hills, Founder & Chief Executive Officer, Vuma Reputation Management
Event will be moderated by Michael Avery, Anchor, Classic Business, Classic FM 
 
Practitioners and professionals from all industries (both private & public), from middle to senior levels, who are involved in:
  • Reputation management
  • Corporate affairs/relations
  • Corporate communications
  • Crisis management
  • Stakeholder engagement/relations
  • Media relations
  • Branding
  • Marketing
  • CSI/CSR
  • Public relations
  • Public affairs
  • Government relations
  • Investor relations
 
 
 
 
For sponsorship packages at event and/or special supplement, kindly contact:

Tania Barzu
Tel: 11 250 7033
Email: [email protected]

Location

Mail & Guardian Corporate Reputation Management
Glenhove Conference Centre, Johannesburg, 2196
52 Glenhove Rd, Johannesburg, 2196, South Africa
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