Mail & Guardian Corporate Reputation Management

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Damaged corporate reputation can affect relationships with stakeholders such as customers, partners, regulators, employees and  investors. This will ultimately affect the bottom line and reduce business value.

As recent events have illustrated where corporates have suffered losses due to negative perceptions of their reputations and brand, it is a stark reminder of how expensive a poorly-managed corporate reputation can be.

In this regard, protecting and building your corporate reputation is key to the survival and growth of an organisation. This is all the more critical with the current challenging economy and a fast-paced digital and disruptive environment.

Corporate reputation management does not happen overnight. It is a combination of strategies that are used to shape various stakeholder’s perception of an organisation’s brand. In addition, corporate affairs and communications have increasingly become strategic business disciplines within the context of overall management of reputation, brand and stakeholder engagement.

M&G will bring leading practitioners and specialists from across business sectors and constituencies. They will provide exclusive insights, best practices, lessons learned, case studies and practical ideas to elevate, manage corporate reputation, mitigate risks, manage crisis effectively and ultimately improve business bottom line.

For more information, to book seat/s, enquire for group discount and/or sponsor, email [email protected] or [email protected] or call 011 250 7300

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