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The Event

Decide where your business is going

An understanding of trends and getting comfortable with uncertainty will help you to navigate the future of your business.

Trends are those huge shifts in society, economics, values or buyer behaviour that we need to understand in order to position our business to take advantage of opportunities or to avoid disaster.

Once we have some idea of what is happening, we can prepare scenarios to respond.
During this business breakfast, Charlotte Kemp, your Futures Alchemist, will discuss the following concepts.


  • Trends - scanning and identifying trends, counter trends and short term fads
  • Uncertainty - how to measure and manage it, how to calculate risk, how to mitigate its effects ?
  • Scenarios - how to consider possible futures and make plans to avoid disasters and take advantage of opportunities

During this session:

  • You will begin to think of multiple solutions to your key sales, marketing and HR concerns.
  • You will find new ways to encourage your staff and sell to your clients who feel insecurity in uncertain times.
  • You will find niche markets in both the trends and counter-trend movements that will provide you with profitable leads.
  • You will see how other companies have ceased to exist because they failed the futures test, while others have gone on to out-last and out-perform their competitors.

  • The event is 8 for 8:30 to 11:30 with a hot breakfast. Please email for food preferences.

    When and where?

    Oaklands Inn, Randburg
    236a Oak Avenue
    South Africa

    Wed 18 Jul 2018 at 8:00 AM (SAST)
    Wed 18 Jul 2018 at 11:30 AM (SAST)

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    Organiser details

    Charlotte Kemp