Benchmarking best practice with award-winning campaign case studies
Thu Jul 10, 17:30 - Thu Jul 10, 19:30
71 Waterkant Street
ABOUT
On Thursday, July 10 between 5.30pm and 7.30pm, award-winning communications experts, Marise Lerm of Atmosphere Communications and Tracy Jones of Positive Dialogue Communications will share their winning case studies and allow us to benchmark our best practice.
Through targeted communications via multiple channels, Positive Dialogue Communications (PDC) successfully built the reputation of an unknown man in four months; whose dream was to raise awareness of the need for more paediatric hospitals in SA. They conceptualised and executed a dare-devil cluster balloon event; challenged by extreme risk factors and Cape Town’s erratic weather systems. It resulted in 842 pieces of international coverage in 55 countries, 353 pieces of SA coverage, and R750k donated to the Nelson Mandela Children’s Hospital for their paediatric hospital building in 2015.
Atmosphere won PR Campaign of the Year for their work on the Burger King launch in South Africa and will share their insights.
Our venue is 71 Waterkant Street, an auditorium, break-away rooms and rooftop terrace. Contact Nina van Deventer,[email protected] C: 076 437 4555 or Nicolette Basson, [email protected], 0721936688 about hiring the venue for your events.