Online communications is a joke – how social media and stand up comedy are inextricably linked

ABOUT

Mike Sharman is the owner of the online word of mouth disseminating,

creative digital communications agency, Retroviral.

He was a comedian in a past life and his talks focus around making digital learning accessible by supplying audiences with true premises that are in actual fact funny. He will talk about the non-negotiable factors of linking offline activations / events / stunts with online communication tactics.

With more than seven years agency experience, Mike has successfully

implemented traditional and new media campaigns for both established

brands and startups in the consumer and b2b technology / finance, and

entertainment sectors - from conception and design to campaigns that have

been classified as 'truly viral' (Nando's CEO

http://memeburn.com/2010/12/nandos-ceo-ad-heats-up-youtube-like-hot-peri-peri/

This feat was improved upon in 2011 when Retroviral seeded the Last

Dictator Standing, resulting in more than 1m views in less than one week

http://memeburn.com/2011/11/is-nandos-last-dictator-standing-the-new-old-spice-guy/

Mike blogs and shoots and seeds video. He believes experimentation is the

most important aspect of online comms to ensure that his advice and

consultation is of the highest standard. In the online world content is

most definitely king.

Along with the above Nando's campaign, Retroviral executed the 'brand before band' strategy for 5 Gum

and ensured that 92% of the 6,500 mentions of Two Door Cinema Club's

underground gigs in Jozi and CT contained a 5 Gum reference; the agency seeded the Douwe Egberts yawn activated vending machine, globally, with zero online media budget, and introduced the Kreepy Krauly Wrangler to the world.

Retroviral lives by the 3Rs philosophy. Relevant content, seeded to the Right people.

Our venue is All Suite on Fourteenth inn Fairlands, Randburg.
 

DIRECTIONS