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We are all walking and talking personal brands. Your brand can be linked to your career, life or something you have experienced. It is your story… or one of them. So what is your brand? What do you stand for, or what is the message you want to share?
And how do you tell that story? How can you craft it to make it travel and inspire others?

Sarah Bullen draws on her decades of work with writers all over the world as an international writing coach and author to invite you to find your best story and create your own personal brand. In words.

You could find the story you want to create for your future. And how do you tell that story? How can you craft it and embody it to make it travel and inspire?
This workshop/talk is fun and highly interactive. Delegates are going to be asked to do a lot of personal brainstorming, writing and questioning work. They will not share this with the room (awkward) but rather in writing and personal introspection, guided visualization and notes.
You will leave with…
  • An understanding of your personal brand
  • An understanding of how your stories can travel and expand your reach
  • A list of stories that can find an audience
  • Experience in writing a number of articles in various formats.
  • A list of 10 stories ideas to take forward
  • An understanding of your key messages
  • A list of a few possible brand angles and extensions
About the presenter:
Sarah Bullen is an international writing coach and author. She has worked with over 2,000 people over 15 years to inspire them to find their story and share it…. Tell it or write it.
She speaks at writing conferences, workshops and to writers on the technical side of the craft of writing and how to write a book, speech or article but also as an inspirational keynote speaker to larger crowds and audiences.
Sarah has written six books including two non-fiction books published by Penguin Random House Struik, two children's books, a genre romance and a screenplay. She has also ghost-written a number of books.

When and where?

Venture Workspace
11 Imam Haron Road
Cape Town
South Africa

Mon 14 May 2018 at 7:00 PM (SAST)
Mon 14 May 2018 at 11:00 PM (SAST)

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Organiser details

Professional Speakers Association of South Africa