DMA Social Media Masterclass | Cape Town
Wed May 30, 09:00 - Fri Jun 1, 16:00
TBA
ABOUT
If you don't yet have a 'handle' on social media, then this Social Media training course is the one for you. The course is designed to take you from digital doofus to socially skilled in a 3-day, in-depth course that covers everything from the basics of social media to the more hard core world of advertising, campaigns and making sales through social media.WHAT IS THIS COURSE ABOUT?
In this Social Media Course, you will learn how to use Social Media Marketing as a highly-effective business tool to engage with and reach people all over the world.
Course Breakdown:
Day 1: Introduction to Social Media
Day 2: LinkedIn, Social Selling and Influencer Marketing
Day 3: Facebook for Business and Content Marketing
Topics we will cover include:
- An introduction to Social Media
- What is Social Media, why does it work. In which cases does it not work?
- Social Media Landscape in RSA
- What are some stats around Social Media use in RSA?
- Social Media Strategy
- Content Planning
- Blogging: How to blog Effectively
- YouTube: How to use it Effectively
- Facebook: How to use it Effectively
- Twitter: How to use it Effectively
- Instagram: How to use it Effectively
- LinkedIn: How to use it Effectively
- Advertising on Social Media
- Influencer Marketing
- SA Social Media Examples
- Next Level Social Media vs Me Too Social Media
- Social Media and Selling
- Top Tools
- How to create accounts, schedule posts, set up ads.