BUSINESS ME 101 – An Elaborate Half-Day Entrepreneurship Workshop by Tiisetso Maloma. Powered By J&B Hive

Sat Apr 14, 09:00 - Sat Apr 14, 13:00
J&B Hive Johannesburg


This workshop has an age restriction of 18+ years.
BUSINESS ME 101 is an elaborate half-day entrepreneurship workshop created and presented by Tiisetso Maloma – entrepreneur and author of books such as The Anxious Entrepreneur and Forget the Business Plan Use this Short Model.
Several of the Business Me workshops have successfully been held in Johannesburg, Pretoria and Ga-Sekhukhune.
There are free limited tickets. Thereafter tickets are R100. RSVP on Quicket now. Secure paid parking available Arbour Square (86 Juta Str).
Business Me 101 is powered by J&B Hive. J&B is not for sale to persons under the age of 18 years. Drink responsibly.
N.B. Please bring a pen and a notepad to write on.
The workshop mathematically narrates ways of starting a business with a little budget. It comprehensively gives creative solutions to problems young aspiring entrepreneurs face. Young people struggle with how to start and execute their business ideas. They assume they need massive funds and resources, and which they do not have. Unfortunately, the entrepreneurial education out there for the youth is merely for buying and selling. It doesn’t prepare them for their business ambitious which are usually unconventional.
The course consists of two parts.


Part one is carried with stories, aims to comprehensively teach and prepare youth with acumen to creatively and swiftly execute their entrepreneurship ventures and ambitions.
Tiisetso Maloma has been an entrepreneur for 10 years and has been blogging about it for 8 years. He has a lot of stories and experiences – of failure and success – that easily explain crucial entrepreneurship concepts. His famous stories include: ‘Dating advice that can save your business’, ‘Two lessons from how township businesses start and grow’ and ‘How I overcame being a bad networker.’


Part two of the course introduces the attendants to business modelling through the EBC Business Model Canvas that Maloma created in 2013. It makes entrepreneurship uncomplicated and efficient to understand manage. A business model, in short, is the working intelligence of operating a business to success.
The EBC Model has six components, which are: (a) creating competing, efficient and buyable products; (b) marketing those products through effective tactics to marked targets; (c) distributing them in a way efficient to customers; (d) bootstrapping cash flow for growth; (e) deciding effectively to give way for progress; and (f) being relentless.

Other outcomes of the course include:

  • Determining possible customers
  • Marketing activities to prioritize on
  • Attracting possible customers, acquiring them and maintaining them
  • Building internal public relations strategy
  • Diagnosing business model weakness
  • Testing if a product is buyable before releasing it and before investing a lot of capital


Tiisetso Maloma is an entrepreneur, creator of the EBC Business Model, contributor in outlets such as the Huffington Post and Biz Community, and is an author of four books: The Anxious Entrepreneur, Forget the Business Plan Use this Short Model, Township Biz Fastrack and Tales of an African Entrepreneur.
He is a versed writer, speaker and expert on entrepreneurship, creativity, millennial business development and development economics. He’s written for Huffington Post, Biz Community, Under 30 CEO (USA), Destiny Man, How We Made It in Africa, Business Report, NSBC and many others. He has featured on platforms such as The Creative Life Podcast (UK), Creative Warriors Podcast (USA), CNBC Africa, Power FM, SAFM and many others.
He has started ventures in clothing, publishing, tech and entertainment. Some of the ventures he founded are, Startup Picnic, eKhayaMoji and formerly gabble heights Clothing. As an entrepreneurship activist, he’s worked with organisations such as Standard Bank, The Innovation Hub, The Hope Factory and Ndalo Media.


“Thank you once again for the workshop. All in all it was a success. The knowledge you imparted onto me is already being implemented in my life and my business. I'll forever be grateful. The message and the knowledge you showed was wonderful, definitely showcasing the experience you have in the industry.” Swesha Machere on Business Me workshop, 
 “The session was greatly beneficial Sir, it highlighted some of the critical mistakes we make as amateur entrepreneurs, and gave insight on how we can start with the little we have. Thank you, looking forward to future events.” Tokelo Hlagala on Business Me workshop
 “Having Tiisetso Maloma speak at the 7th annual Anglo American ESD Conference was an insightful delve into entrepreneurship for delegates. At the same time the delegates learnt to look at entrepreneurship from a new vantage point. Anyone having an entrepreneurship event should look to have Tiisetso speak – it is highly valuable” Sizwe Zim, Content Director - Enterprise & Supplier Development Conference
“The best part about Tiisetso as an author and speaker is his honesty, ability to connect with an audience and share experiences many youth and business people can draw from!” Nthabeleng Mmako, Unisa - Section Head: Entrepreneurship
“Tiisetso is a phenomenal public speaker. He can draw from a deep sea of authentic own experiences and vividly synthesize adequately for his audience.” Maximilian Matschke, German management consultant and researcher on youth employment


Date: 14 April 2018, Saturday.

Venue: The J&B Hive, Braamfontein – Johannesburg, 100 Juta Str.

Times: Arrival and registration from 9am. Workshop starts 9:30 am and runs until 12:30 pm (don’t be late).

Mode of transport: The venue is few metres from the Gautrain Park Station, and is also accessible by taxi.

Parking: Secure paid parking available Arbour Square (86 Juta Str)

Host website:    

Queries: [email protected].

Additional information

Refund policy No refunds


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