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The Event

HOW DO AFRICANS CONSUME BRANDS? 
When Feyi Olubodun, CEO of Insight Publicis Nigeria, one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions: How do Africans Consume Brands - Why do brands, both global and local, so often fail to connect with the African consumer? What is it about the African market that brand owners are not seeing? 
He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager, essential reading for those businesses wishing to conquer the African market. If you wish to engage successfully in a market you may not understand, you must have the right ‘lenses’ to view people. Join Feyi Olubodun as he shows you the lenses that you must use if you want to win in Africa; the lenses at the intersection of Commerce, Culture and the Consumer. 

ABOUT FEYI OLUBODUN

Feyi Olubodun spent four years at medical school before changing to another course of study. He transferred his interest in humans from the anatomical to the psychological and graduated with a degree in psychology. Feyi began to follow the questions in his life – questions about humans, brands, businesses and African institutions. These questions led him to the path of working as a Data Analyst and Marketer Researcher, at TNS-RMS for several years.

The same questions led him to Insight Publicis, where he was Strategy Director for some years before being promoted  to Chief Operating Officer. Along the way Feyi got his Global Executive MBA from the Duke University Fuqua School of  Business, and in 2016 he was appointed Managing Director/CEO of Insight Publicis Nigeria.  

Feyi is still following his questions, reflected in his daily work with clients who want to win in the African market, and in working to build an African creative agency for the future. 

Website: www.feyi.me

WHY DOES THE IGNITE SERIES EXIST?

Small businesses are the lifeblood of the South African economy yet many can’t get off the ground because they lack the skills and resources to get going, especially in this tough economic climate. With this in mind, we want to help foster entrepreneurship and incubation in a tangible way by creating a small business university and coworking space to operate from. We believe it’s no longer good enough to just teach people how to fish; we want to go one step further and give them a fishing rod.

HOW DOES IGNITE WORK?

Ignite is a brand new monthly learning event created to help raise funds to incubate small businesses in South Africa. When you buy a ticket to Ignite, you are not only gaining access to an evening of learning and thought leadership BUT you are also helping fund our incubation hub where small business owners can go to learn and operate from.All elements of the event are sponsored which means all proceeds of the event goes toward funding incubation. The event is brought to you by Impello coworking space and Suits & Sneakers. We have one guest speaker per event sharing thought leadership around their selected topic.

You receive a signed copy of Feyi's book with the purchase of your ticket

Seats are limited so book yours today. We will also have a cash bar and light meals available for purchase on the evening. 
For any queries please contact [email protected], looking forward to seeing you there!

When and where?


Impello
139 Greenway Avenue
Greenside
Randburg
South Africa
2034

Starts:
Thu 15 Mar 2018 at 6:00 PM (SAST)
Ends:
Thu 15 Mar 2018 at 8:30 PM (SAST)

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