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The Event

Cape Town Design NPC, in collaboration with entrepreneur Charles Maisel and Thundafund, aims to host 8 pitching sessions during 2014 to expose WDC 2014 recognized projects to potential funders, mentors and collaborators.
Join us for the first sessions on 11th and 25th February from 5pm to 9pm for an entertaining and stimulating evening. Meet the minds behind dynamic design-driven projects offering innovations that address society’s needs.
Cape Town Design NPC will award R10 000 to the best project pitched at each session. Come along to get involved and put your money behind projects that move you. Maybe even walk away with new allies for your own initiatives.
See below for the projects pitching on 25th February
Why these pitching sessions?
In an effort to realize the legacy ambitions of WDC 2014 we’d like to see as many of the recognized projects as possible brought to fruition and growth. These pitching sessions aim to:
 Invite the public and business community to identify projects they would like to support.Expose projects to potential backers, through both large investments and crowdfunding.Showcase the projects, what they are offering and what they need –in terms of funding, capacity and collaborations. 
Who will be pitching?
More than 400 design-led projects were selected for recognition in the WDC Cape Town 2014 programme. Each pitching session will showcase around 20 of these projects.
Who should attend? Media who want to tell these great stories.Anyone interested in World Design Capital CT2014 projects.Government planners who would like to support citizen initiatives.Investors and philanthropists – whether you have R500 or R1million to give.Businesses looking for transformational innovators to mentor or support in cash or kind. 
Event details:
Pitching sessions will run monthly. Visit our website for updated information.
Arrival 5 for 5.30pm. Start 5.30pm. Pitches until 7.30pm. Networking after.
The Pavilion Conference Centre 
Clocktower Centre 
V&A Waterfront, Cape Town
  25 Feb      25 Mar      28 Apr      27 May      24 June      29 July      26 Aug
R50 ticket gets you entry, one free craft beer and free popcorn.
Cash bar available.
Who is the facilitator?
Charles Maisel is founder of Innovation Shack, a company that gives support to early-stage entrepreneurs with innovative ideas. Charles regularly lectures at South African universities on innovation and entrepreneurship. Over the past 10 years he has founded over 70 businesses and social enterprises in South Africa and raised over R200 million for business ventures. He holds an Honors degree in Economics from Rhodes University, became an Ashoka Global Fellow in 2000 and won a United Nations AGFUND Prize in 2002.
How will the money move?
Cape Town Design NPC has already allocated R1 million to go directly to recognised projects. We will award R10 000 to the best project pitched at each session. In addition, we have partnered with Thundafund to match the first R10 000 that WDC projects successfully raise through their Thundafund crowdfunding campaigns, up to a maximum of R900 000.
You can help us multiply this offering. Investors, philanthropists and crowdfunders can put their money (large and small) behind the projects that they believe in. Thundafund provides a mechanism for distribution directly to the project owner. Cape Town Design NPC plays a facilitative role and is not responsible for managing any agreements between donors and project owners.
These are the projects lined up to pitch on 25 February 2014. This list is subject to change.

 How Does Your Urban Garden Grow          #WDC584 
An urban agricultural inspiration that shows you how to use recycled materials, build the soil, harvest water, grow veggies and generate solar energy to enable you to share a plate of safe, nutritious veggies with your community.  
Julie Cleverdon        Email:              

 The Montebello Labs                                             #WDC283       
The Lab uses an overlooked constituency in the city to incubate multi-field design production: unemployed mothers. The Lab makes women identify opportunities for production, develop competencies across a range of fields (graphic and product design, 3D-modelling, filmmaking), collaborate across fields, and test business models in the real world.
Project Owner: Mirjam Asmal                    Email: 
Reblocking Mtshini Wam                          #WDC238 
Re-blocking Mtshini Wam showcases the co-production value in upgrading informal settlements. Once threatened through evictions, the community initiated a self-design process that re-organised shacks into "clusters" with safer and more dignified public spaces.
Langrug Informal Settlement Upgrading    #WDC542
Langrug is located on the picturesque hills of Mont Rochelle nature reserve, Franschhoek. Yet, here reside poor people. Langrug in-situ upgrading has drawn local and international attention. A path towards regularization and development now exists due to the community design interventions.
Yolande Hendler                          

 Philippi Village                                                            #WDC310 
A major brownfield site in the middle of Philippi, a marginalized township, will be redeveloped by committed role players in the private sector to provide a major socio/cultural and economic hub along the ethos of sustainable urban development in order to shift opportunity to the Cape Flats.
Project Owner: Phillip Briel                             Email:        

 Shift: Sustainability Caravan                            #WDC442 
A caravan of retrofitted buses set to travel across SA, equipped with passionate people and design tool-kits to educate, exhibit and exchange practical skills and appropriate technologies that show unique promise and potential to address the country's social, environmental and economic challenges.
Project Owner: Janine Johnston                    Email:                                                          #WDC516 an e-Marketplace. It enables small-scale handcraft producers build sustainable businesses by designing an E-commerce platform that provides easy access to online selling as a sales channel, where they promote their own brand, sell and ship directly to buyers.
Project Owner: Deidre Luzmore    Email:
 Learning Innovation Design Lab                                  #WDC251 
The Learning Innovation Design Lab will comprise of a mix of design studio, usability test lab, model classroom, think tank and showroom that will foster and showcase African innovation in education and how it connects to and forms part of the global conversation.
Project Owner: Marco Rosa                             Email:

City of Eden: Food Forest Network                               #WDC601 
Using design based on forest ecology across a network of existing sites including Woodstock, Greenpoint, Khayelitsha, and Oceanview we will establish visually lush, high yielding, mostly self-sustaining food-ecosystems. Our collective skills include landscape architecture, permaculture, workshop facilitation, training and social work.

Project Owner: Anna Shevel                                    Email:

 Ceramics United South Africa Competition 2014          #WDC345 
Working with some of South Africa's most prominent ceramicists, Ceramics United ZA will hold a ceramics design competition among students, potters, and artists to unlock the country's rich and dynamic ceramics history, in turn, and share it with the world.
Project Owner: Ceramics United        Email:
 Thermotrap                                                                   #WDC663 
Thermotrap products improve insulation in shacks. The product range includes:  a roof blanket, a wall cladding system and insulated floor tile as well as metalized foil ceiling insulation.
Project Owner: Mark Algra                              Email:

When and where?

Tue 25 Feb 2014 at 5:00 PM (SAST)
Tue 25 Feb 2014 at 7:30 PM (SAST)

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Organiser details

Cape Town Design

086 000 7410