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Suits & Sneakers: "Inside Coca-Cola" with Mark Sham (JHB Edition)

Tue Feb 20, 18:00 - Tue Feb 20, 20:00

Impello Rooftop Bar

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SUITS & SNEAKERS PRESENTS: "INSIDE COCA-COLA" WITH MARK SHAM (JHB EDITION)
Join Mark Sham for an insightful review of "Inside Coca-Cola" - a CEO's life story of building the world's most popular brand.

For decades, Coca-Cola has been marketed as a purveyor of happiness. The word itself appears in many Coke advertisements. Yet in 2004, inside Coca-Cola's headquarters on North Avenue in Atlanta, there was little to smile about. How did it all change?

Get an in-depth review of what it took to change the fortunes of Coca-Cola at a time when the brand was languishing from its former heights and losing market share at an alarming rate.

DIRECTIONS

Suits & Sneakers: "Inside Coca-Cola" with Mark Sham (JHB Edition)
Impello Rooftop Bar
139 Greenway, Randburg, 2034, South Africa
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