Invisible to AI, Invisible to Buyers

Why businesses are disappearing from ChatGPT, Google AI Overviews, Perplexity and Copilot, and how to find out where you really stand before your competitors get there first.

About this webinar

Your buyers have changed how they search. Instead of scrolling a page of blue links, they ask an AI tool a question and act on the answer it gives back. That shift has a name: Answer Engine Optimisation, or AEO, the practice of getting your business found and recommended when someone asks ChatGPT, Google's AI Overviews, Perplexity or Copilot about what you do. If your business is not in that answer, you are not on the shortlist, and most companies have no idea whether AI names them or skips them.

In this live session, Mpho Mogorosi sits down with LadyBugz founder Noleen Thompson and tests it in real time. We ask AI the kind of questions your buyers are already asking and show you what comes back. Noleen explains what AEO really is in plain language, how LadyBugz rebuilt its own AI search visibility first, before ever selling it to a client, and the principles that decide whether AI quotes you or passes you by. You leave with a free way to check where your own team stands today.

This is B2B marketing that actually gets found: on LinkedIn, in AI search, and in the answers your buyers trust, without paying for a single click.

Who should attend, and why

• Business owners and founders who want to know whether buyers can find them in AI search before a competitor does.
• Marketing leaders and B2B marketers responsible for pipeline, content and lead generation, who need to understand how AEO changes where buyers find vendors.
• Agencies and consultants who want to see how a real AEO rebuild was done, honestly, from the inside.
• Anyone whose buyers research online before they make contact, which today is almost everyone.

You do not need to be technical. If you have ever wondered "would AI recommend my business?", this session is for you.

This will be run on Zoom and you should receive a Zoom link within a day. For any queries, please contact [email protected]

FAQs

What is AEO (Answer Engine Optimisation)?

Getting your business found and recommended when people ask AI tools a question, rather than when they type a search and click a link.

How is AEO different from SEO?

SEO helps you rank in a list of links. AEO decides whether you are named inside the AI answer itself, which is increasingly where buyers stop looking.

Does this only apply in South Africa?

No. AI search is global. The principles apply wherever your buyers are, and we work with businesses locally and internationally.

Is this only for big companies or marketing experts?

No. It is built for owners and teams of any size, in plain language.

Is there a cost?

The webinar is free, and you leave with a free way to check where you stand.

Will there be a replay?

Yes, registered attendees get the replay.