Lunch ’n’ Learn: SEO in the GEO Era

A Practical Workshop to Help Your Business Get Found on Google and in AI Search

When someone searches for a business like yours, will they find you?

And what happens when they stop searching on Google and start asking AI tools for recommendations instead?

The way people discover businesses is changing. Traditional Google searches remain important, but AI tools are increasingly becoming part of how people find answers, compare services and decide who to trust.

For business owners, this means your online presence needs to do more than simply exist. Your website, business profile and content need to be clear, relevant and easy for both search engines and AI tools to understand.

Join us for a practical Lunch ’n’ Learn with Anzel Botha of Purple Giraffes, where we’ll explore how Search Engine Optimisation (SEO) is evolving in the era of Generative Engine Optimisation (GEO).

This is not about complicated marketing theory or technical jargon. It’s about understanding what matters, working with your own business as the starting point, and making practical improvements you can put into action.

What You Will Walk Away With:

• A Stronger Google Business Profile: Understand what your profile should include and identify areas for improvement if you already have one.
• Content You Can Use: Draft a Google Business Profile post or update that you can publish or refine after the session.
• A More Search-Friendly Website: Improve one page title and meta description to help search engines better understand your content.
• Better Image Optimisation: Learn how to name and describe your website images to support search visibility.
• Greater Visibility Through Google: Discover how to check whether key website pages can be submitted or indexed using Google Search Console.
• A Clear Next Step: Identify one priority page or online profile to focus on after the workshop.
• A Practical SEO & GEO Checklist: Leave with a simple guide to help you continue improving your online visibility.

About the Workshop:

During this interactive session, we'll explore:

• What SEO means today and why it still matters
• What GEO is and how AI search is changing the way people discover businesses
• How Google, AI tools and your website content work together
• What makes your business easier for search engines and AI tools to understand
• Where to focus your efforts if you don't have a large marketing team or budget

You'll work with your own business as the starting point, helping you connect what you learn to your existing online presence.

No jargon. No unnecessary complexity. Just practical steps to help your business get found.

Who Should Attend?

This workshop is ideal for business owners, entrepreneurs, consultants, service providers and anyone responsible for their business's online visibility.

Whether you're still building your online presence or already have a website and Google Business Profile, you'll gain practical insights into what you can improve and where to focus your attention.

No advanced SEO knowledge is required.

What to Bring

Bring your lunch, your questions and your website link.

If you have a Google Business Profile, have that ready too. You'll use your own business as the starting point and leave with practical improvements you can start implementing straight away.

Event Details:

Presenter: Anzel Botha, Purple Giraffes

Investment: ZAR 350 per person

Hosted live via Zoom:

Your Zoom link will be sent to you after booking your ticket.

Ready to Make Your Business Easier to Find?

The digital landscape is changing, but improving your visibility doesn't have to be overwhelming.

Join us for a practical session that will help you understand what's changing, make more informed decisions about your online presence, and take meaningful steps towards helping the right people find your business.

Because being good at what you do is one thing. Making sure people can find you is another.

We look forward to Lunch ’n’ Learning with you!

P.S. For any questions about the Lunch ’n’ Learn series or this specific workshop, please contact Mar-Loes via [email protected].