THE SCENT JOURNEY | Woolworths × GQ

THE SCENT JOURNEY

Style. Scent. Taste. Identity.

What does your fragrance say about you?

Join Woolworths × GQ South Africa for an exclusive evening where fragrance, fashion, food and personality come together.

Hosted at Woolworths Tygervalley, The Scent Journey takes guests through three distinct fragrance personalities, each with its own story, style and sensory world.

Discover:

ISSEY MIYAKE — THE MODERN MINIMALIST

Clean. Refined. Elemental.

NARCISO RODRIGUEZ — THE MAGNETIC MAN

Sensual. Sophisticated. Intimate.

ZADIG & VOLTAIRE — THE REBEL

Bold. Confident. Edgy.

Your journey will take you beyond simply smelling a fragrance. Expect a Woolworths Menswear styling experience, an immersive fragrance discovery session, and a specially curated sensory food experience created with the Woolworths Innovation Kitchen chef, inspired by the character of each fragrance.

With GQ bringing the conversation to life, guests will explore how what you wear, what you smell like and how you present yourself become part of your personal identity.

Come discover your scent personality — and find the fragrance that defines you.

THE EXPERIENCE

STYLE

Discover how menswear and fragrance work together, with curated Woolworths looks inspired by each fragrance house.

SCENT

Explore three fragrance worlds through guided discovery and storytelling.

TASTE

Experience sensory food and drink pairings created by the Woolworths Café team.

IDENTITY

Discover which fragrance personality represents you.