Suits & Sneakers: "Inside Coca-Cola" with Mark Sham (DBN Edition)

calendar
Wed Feb 7, 18:00 - Wed Feb 7, 20:00
location
Mount Edgecombe Country Club

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SUITS & SNEAKERS PRESENTS: "INSIDE COCA-COLA" WITH MARK SHAM (DURBAN EDITION)
Join Mark Sham for an insightful review of "Inside Coca-Cola" - a CEO's life story of building the world's most popular brand.

For decades, Coca-Cola has been marketed as a purveyor of happiness. The word itself appears in many Coke advertisements. Yet in 2004, inside Coca-Cola's headquarters on North Avenue in Atlanta, there was little to smile about. How did it all change?

Get an in-depth review of what it took to change the fortunes of Coca-Cola at a time when the brand was languishing from its former heights and losing market share at an alarming rate.

Location

Suits & Sneakers: "Inside Coca-Cola" with Mark Sham (DBN Edition)
Mount Edgecombe Country Club
Golf Course Dr, Mount Edgecombe, Durban, 4300, South Africa
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