THE ELEVATE LAUNCH: SOPHIATOWN ELEGANCE

Thursday, 24 September 2026 | The Reef Hotel, Marshalltown, Johannesburg

Welcome to Elevate Rooftop — a new space for music, culture, connection and unforgettable Johannesburg experiences.

Join us on Heritage Day as we officially introduce the Elevate experience with Sophiatown Elegance, an evening inspired by the timeless spirit of old Johannesburg — where music, fashion, storytelling and community come together.

Expect an elegant rooftop evening featuring:

Live Music & Soulful Sounds

Poetry & Storytelling

Jazz-inspired vibes

Vintage & Sophiatown-inspired fashion

Good food & drinks

Rooftop views over Johannesburg

A celebration of culture, creativity and connection

This is more than a launch — it is the beginning of a new weekly experience at Elevate.

From Thursdays dedicated to culture and storytelling, to Vinyl Fridays, Acoustic Saturdays and Shukrani Sunday Sessions, Elevate is creating a different experience for every kind of Johannesburg lover.

WHAT'S YOUR ELEVATE?

Come and discover yours.

LAUNCH TICKET: R100

Thursday, 24 September 2026

The Reef Hotel – Elevate Rooftop

58 Anderson Street, Marshalltown, Johannesburg

Dress: Sophiatown Elegance / Vintage-inspired

Limited launch tickets available.

Heritage lives here. Music lives here. Elevate begins here.