Leadership Brand Workshop — Own Your Story

"Your brand is what people say about you when you're not in the room." — Jeff Bezos

So — what do people say about you? And is it the brand you want?

Your leadership brand already exists. It's being formed every day — in how you show up, what you share, how you communicate, and what you don't. The question isn't whether you have one. The question is whether it's the one you want.

Leadership doesn't require a title. It requires intentionality. And this workshop will help you get there.

What we'll cover

? What a leadership brand actually is — and how it differs from personal brand

? The 4 pillars: Values, Strengths, Reputation, Visibility

? The Google yourself moment — what does the internet say about you right now?

? How to close the gap between your current brand and your intended one

? 6 principles for building your brand intentionally and consistently

? How to write your leadership brand statement in your own words

? A 30-day challenge and an accountability partner to make it stick

What's included

?? A branded participant workbook — yours to keep, write in, and come back to

?? A certificate of completion to share on LinkedIn

?? A 30-day brand challenge to keep the momentum going

?? Two follow-up emails — one right after, one a week later to check in

Who is this for?

Anyone who wants to be known for what they actually do — not what others assume about them. Whether you're a business owner, an employee, a freelancer, a leader, or someone who's simply tired of leaving their reputation to chance, this workshop is for you.

Leadership doesn't require a title. If you influence anyone — a client, a colleague, a community — you have a leadership brand. And it's either working for you or against you.

No prior knowledge needed. No role play. No cold calling. Just a safe, warm, interactive session where you leave with something real.

About your facilitator

Hi, I'm Michelle Bassett — founder of Your Virtual Organizer and a passionate advocate for helping people show up as their full selves. With 30+ years of experience in operations and business support, I've sat in enough rooms — and enough video calls — to know that imposter syndrome is everywhere. Including in my own head.

I'm not here as someone who's conquered this. I'm here as someone who's learned to work with it. And I'm going to share everything I know with you.

Ready to own your story?

You don't need to feel ready. You just need to show up.

Spaces are limited. Early bird pricing available for a limited time.

Questions? Drop me a message at [email protected]