Introduction to marketing & social media workshop

Are you a small business owner, startup founder or entrepreneur trying to handle your own marketing?

Feeling unsure if you're on the right track, or not seeing the results you expected? If so, this workshop is for you.

Marketing has changed and it’s still evolving. Today, it’s about more than just posting content and chasing likes. It’s about reaching the right audience, with the right message, using the right tools, strategies and now, leveraging AI to work smarter, not harder.

In this practical, hands-on workshop, you’ll learn the foundations of modern marketing, how to use social media effectively, and how to incorporate basic AI tools into your marketing process to save time and improve results.

Through practical exercises, templates and real world examples, you’ll learn how to:

• Identify and understand your ideal target audience
• Choose the right social media platforms for your business
• Create content that connects, engages, and converts
• Plan and implement consistent marketing strategies
• Grow your audience organically (and when to use paid ads)
• Use basic AI tools to generate ideas, create content and streamline your marketing efforts

By the end of this one-day workshop, you’ll walk away with a clear action plan, practical tools and the confidence to start marketing your business more effectively without needing a big budget or a full marketing team.

This workshop is perfect for anyone who wants to market smarter, not harder.

With a practical, DIY approach, you’ll gain the skills to promote your business online while saving time, cutting costs and embracing the future of marketing.

Stop guessing. Start marketing with purpose. Join us and take the next step towards growing your brand.

• Meet the facilitator

Jestina is an entrepreneur and marketing manager with a passion for building brands that people notice.

As the co-founder of Rafea Marketing Agency and multiple ventures, she brings 8+ years of experience working with well-known international brands, supporting both local and global businesses in creating high-impact digital strategies, social media campaigns and advertising projects.

She has led and executed numerous advertising campaigns that went viral, driving massive reach, engagement and real business results.

By combining hands-on digital marketing expertise with teaching and professional training, Jestina has empowered professionals and entrepreneurs to sharpen their skills and turn smart ideas into powerful action.

• What's included in your ticket?

• Interactive workshop with engaging group discussions
• Networking opportunities with like-minded professionals
• Welcome morning & Afternoon tea and snacks
• Lunch
• All workshop materials provided
• Certificate

• AGENDA

9:30 AM – Arrival & Welcome

Arrive, grab a coffee and settle in before we get started.

10:00 AM – Workshop Begins

Part 1: Interactive learning session and practical exercises.

12:00 PM – Lunch Break

Enjoy a light meal and network with other participants.

12:30 PM – Workshop Continues

Part 2: Hands-on strategies, content creation and Q&A.

2:00 PM – Coffee/Tea Break

2:10 PM – Final Session & Wrap-Up

Closing discussion, key takeaways and certificates.

3:00 PM – Workshop Ends