30 October 2026 Mathabo Diale

Treat the constraint as the brief, not the excuse.

Join us on 30 October 2026 with Mathabo Diale, Managing Partner at M&C Saatchi Abel. We're marketing in a moment that refuses to sit still. Budgets are shrinking, media houses are tightening their own belts, and every idea now has to fight harder to make it to life. The old playbook — bigger spend, bigger reach — doesn't hold the same way anymore. So what do we do? Let's meet on 30 October and unpack this further.