The BAM Collective CHROMISM 26/27

CHROMISM 26/27

Fashion has always been an act of attraction. Before a garment is worn, admired or remembered, it must first capture attention. Desire exists long before ownership. It begins in the moment something compels us to look, then to look again.

The natural world has long understood the same instinct. Flowers bloom to attract pollinators. Birds develop elaborate plumage to court a mate. Colour, form and display are never incidental. They are signals, designed to command attention, provoke curiosity and inspire attraction.

CHROMISM takes its name from the scientific phenomenon in which a compound changes colour in response to external conditions. It became a metaphor for fashion's ability to shape perception. Fashion is never experienced all at once. It is encountered through movement, changing light and shifting perspective, each revealing something the last could not. It is inherently performative because it is never complete until it is worn. Only in motion does a garment fully reveal its presence. By revealing itself gradually, fashion does more than capture attention; it sustains it, transforming a passing glance into enduring desire.

CHROMISM will explore the relationship between attraction and perception through silhouette, texture, proportion and colour. It will consider fashion not simply as something to be worn, but as something to be experienced. The collection will invite us to look again, reminding us that what holds our attention is rarely what reveals itself at first glance.