A practical workshop for women in business who want to communicate their offer clearly, confidently and in a way that makes people remember, refer and book them.

Lunch & Learn: Position Your Business So People Actually Get It

At Business Women Network Cape Town, we see the same challenge come up again and again:

Brilliant women introduce themselves, but instead of leaving others with a clear understanding of what they do and why it matters, they often leave them confused, unconvinced, or unsure of the value behind the offer.

“I do a bit of everything.”

“I have a few businesses.”

“I help with many things.”

And by the end of the conversation, people still don’t quite know:

• what the actual offer is
• who it is for
• what problem it solves
• why they should care
• or how to confidently refer, enquire or buy

This Lunch & Learn workshop is designed to change exactly that !

In this practical 90-minute session, we’ll unpack what positioning really means and why it matters far beyond branding or social media. We’ll look at how to communicate your business with more clarity, confidence and relevance, so that people quickly understand:

• what you do
• who you help
• what problem you solve
• what makes your work valuable
• and why someone should work with you, remember you or refer you

Is this for you?

Whether you’re a multi-passionate entrepreneur, a business owner with several services, or someone who simply struggles to explain your work in a concise and compelling way, this workshop will help you sharpen your message, strengthen your positioning, and communicate your offer in a way that is easier for others to understand, trust and buy into.

In this workshop, we’ll cover:

• what positioning actually is, in plain language
• why unclear or weak messaging costs you visibility, trust, referrals and sales opportunities
• the most common mistakes women make when introducing their business
• how to stop listing everything you do and start communicating what matters most
• how to clarify your offer, your audience and the problem you solve
• how to position your work in a way that highlights its value and relevance
• how to create a more focused and memorable business introduction

You’ll leave with:

• a clearer understanding of your business positioning
• more confidence in how you talk about what you do
• practical tools to refine your business message
• a stronger business introduction you can use at networking events, online and in everyday conversations
• more clarity on how to present your business in a way that is easier for others to understand, trust and buy from

If you’ve ever felt that people don’t quite “get” what you do, struggle to see the value in it, or fail to take the next step, this workshop is for you.

Join us for a practical Lunch & Learn designed to help you bring more clarity to your business, confidence to your messaging, and a stronger presence to the way you introduce what you do.

Hosted live via Zoom

The Zoom link will be sent to you after booking your ticket.

Duration:

1.5 hours, including Q&A

Investment:

R350

Early Bird R300 fo rthe first 8 tickets

If you have any questions regarding the workshop, you are welcome to contact the host, Marissa Brendel, directly at [email protected].

We are looking forward to Lunch n Learn with you!