Mail & Guardian Social Media Marketing Workshop

Thu Feb 15, 08:30 - Thu Feb 15, 16:00
Glenhove Conference Centre
This practical workshop is aimed at basic to intermediate level, designed to take you from digital doofus to socially skilled. It is also a refresher course as it covers everything from the basics of social media to the more hardcore world of marketing, advertising, campaigns and sales through social media.
You will leave the workshop learning how to use social media marketing as a highly effective business tool to increase your sales and business bottom line.
  • Introduction and social media landscape
  • Cost effectiveness
  • Social media strategy - brand relevance, channels to use, target markets, audience, goals, ROIs
  • Content, blogging and web content
  • Social media marketing and sales
  • Influencer marketing
  • Advertising on social media – what, which, how, goals & ROIs
  • Social media for business – Facebook, Twitter, Instagram, Tumblr, G+, Linkedin, YouTube
  • Case examples – best practices, lessons learned and new ideas
  • Arrival snacks and registration start at 7.30 am
  • Workshop starts at 8.30 am and ends at 3.45 pm
  • Refreshments and lunch breaks at 10 am, 12 pm and 2.30 pm
This workshop is ideal for executives from across industry who are tasked with below functions:
  • Social media
  • Online
  • Digital
  • Website
  • Mobile
  • Marketing
  • Sales
  • Advertising
  • Campaign
  • Business Development
  • Brand
  • Customer experience/engagement
  • Call centre
  • SME
Dylan Kohlstädt
Founder & CEO, Shift ONE (integrated digital marketing agency)
Digital Marketing Academy

Dylan has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital. She has extensive local and international experience (South Africa, UK and Australia) and has managed global and national brands in multiple languages and countries.

Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.

Shift ONE was incubated by CiTi and Google for Entrepreneurs and she now gives back by offering digital marketing training and workshops and talks to entrepreneurs. She has also facilitated the CiTi Women in Business programme and currently mentors entrepreneurs, marketing managers and women in business on a regular basis.

Dylan believes that digital marketing is one of the most cost-effective ways of growing a business. 


Mail & Guardian Social Media Marketing Workshop
Glenhove Conference Centre
52 Glenhove Rd, Johannesburg, 2196, South Africa
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