TradeCraft: Music Marketing

Build Your Brand. Break the Noise.

Are you tired of shouting into the void? Most artists treat marketing as an afterthought—something to do once the "real work" of making music is done. But in 2026, marketing isn’t "selling out"; it’s the system that allows your audience to find you in an oversaturated market. If your music is world-class but your reach is local, you don’t have a talent problem—you have a Marketing Mindset problem.

Fresh off the success of our "National Festivals & Touring" intensive, the DUSK and Curated by KAYA teams are excited to bring together another panel of industry disruptors for TradeCraft Workshop #3. This edition is a no-fluff deep dive into the digital and physical mechanics of artist growth. We’re moving beyond the "post and pray" method and into the strategic frameworks used by brands and artists who actually move the needle.

Why This Workshop is Essential for the Ambitious Musician

The difference between a "starving artist" and a "professional creative" is Strategic Visibility. You will leave this workshop with the business intelligence to:

• Master the "Drop": Move beyond just hitting "upload." Learn the pre- and post-release mechanics that turn a song into a project.
• Build Your Own Assets: Learn how to create signature event series and properties that give you autonomy and leverage, rather than waiting for an invite.
• Feed the Algorithm (Without Losing Your Soul): Practical content creation strategies that build a personality and a community, not just a following.
• Adopt the Marketing Mindset: Shift from "creator" to "creative entrepreneur." Learn how to treat your brand with the same rigor you treat your music.

Topics Covered (The TradeCraft Method)

Segment 1: The Attention Economy – Content Creation

• Practical workflows for creating high-impact video and social content.
• Bridging the gap between your music and your online personality.
• What actually works on socials in the 2026 landscape.

Segment 2: The Launchpad – Releases & Project Drops

• The anatomy of a successful release timeline.
• How to build momentum before the first note is even heard.
• PR, playlists, and the "long tail" of a project's life cycle.

Segment 3: The Architect – Signature Series & Event Properties

• Why "owning the room" is better than being a guest in one.
• How to conceptualize, brand, and market your own event series.
• Building sustainable properties that become assets for your career.

Segment 4: The Green Room – Panel Discussion

• A live, interactive Q&A session with our experts. Get direct feedback on your specific marketing roadblocks.

Hosted by Brad Farrell

Hosted at the KAYA Cafe, this workshop is led by Brad Farrell. As the Director of DUSK Studios and Events Director at KAYA Cafe, Brad has spent more than half his life around live stages and media production. He uses his holistic perspective to consistently educate, empower, and encourage performers by sharing the knowledge and systems that turn creative talent into professional success.

Featured Speakers: TBA We are bringing you a lineup of experts from the top tiers of content marketing, PR, and digital brand building. Stay tuned for the reveal.

Your Investment Includes: Access to the 4-segment intensive workshop, the TradeCraft networking experience, and the TradeCraft Marketing Worksheet—a practical resource to help you plan your next release or event property.