Introduction to Marketing & Social Media Workshop

Are you a small business owner, startup founder or entrepreneur trying to handle your own marketing?

Feeling unsure if you're on the right track, or not seeing the results you expected? If so, this workshop is for you.

Marketing has changed and it’s still evolving. Today, it’s about more than just posting content and chasing likes. It’s about reaching the right audience, with the right message, using the right tools, strategies and now, leveraging AI to work smarter, not harder.

In this practical, hands-on workshop, you’ll learn the foundations of modern marketing, how to use social media effectively, and how to incorporate basic AI tools into your marketing process to save time and improve results.

Through practical exercises, templates and real-world examples, you’ll learn how to:

• Identify and understand your ideal target audience
• Choose the right social media platforms for your business
• Create content that connects, engages, and converts
• Plan and implement consistent marketing strategies
• Grow your audience organically (and when to use paid ads)
• Use basic AI tools to generate ideas, create content and streamline your marketing efforts
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By the end of this one-day workshop, you’ll walk away with a clear action plan, practical tools and the confidence to start marketing your business more effectively without needing a big budget or a full marketing team.

This workshop is perfect for anyone who wants to market smarter, not harder.

With a practical, DIY approach, you’ll gain the skills to promote your business online while saving time, cutting costs and embracing the future of marketing.

MEET THE FACILITATOR

Jestina – Co Founder of Rafea Marketing Agency

Jestina is an entrepreneur and marketing manager passionate about building brands that stand out.

As co-founder of Rafea Marketing Agency, she brings over 8 years of experience working with both local and international brands, creating impactful digital strategies, social media campaigns and advertising projects. She has successfully led campaigns that achieved strong reach, engagement and real business results. Through her hands-on approach and training experience, Jestina helps entrepreneurs turn smart ideas into practical action.

What's included in your ticket?

• Interactive workshop with engaging group discussions
• Networking opportunities with like-minded professionals
• Welcome morning & Afternoon tea and snacks
• Lunch buffet
• All workshop materials provided