#GoSocial Business 101

Sat Feb 10, 09:00 - Sat Feb 10, 12:30

The Graft Yard

ABOUT

Sign up for our Business 101 Workshop as it promises to be a goodie!
 
Join us for a half day Workshop, where we will be covering a range of topics and business issues and solutions. This Workshop is perfect for business owners who want to refine their business strategy for 2018 and who wants to learn how to be on top of all business aspects when running a successful Company.

1. ) Creative – Social Media 101

Learn the skills to market yourself / your business or brand effectively on the various social media platforms.

We will be focusing on the following topics:
- Crafting your brand and social media strategy
- Social Media Management, specifically Facebook & Instagram.
 
Presented by Clerissa Snyman from The Social Agency, this session will teach you what you need to know to manage your online presence professionally & effectively.


2.) Growing Your Brand Equity by Kelebogile Makhafola, Director of Maruapula Brand.
 
Topic summary
 
A quintessential healthy brand 
 
Incremental value: including brand awareness, perceived quality, association, loyalty, extension
Brand equity not business equity: building and managing a solid blueprint and value proposition



3. ) Beyond the Wad of Paper – Finance 101 by Zakiyyah Bhamjee CA(SA)

Topics include:
  • Creating an efficient financial statement compilation process – taking the grey hairs out of getting your financial statements.
  • Financial statement analysis – making sense of it all.