TUNL Talks: How Airflow Built U.S. Demand — and what you can apply to your next market

Breaking into a new international market doesn’t have to be guesswork.

Airflow Seat Covers didn’t stumble into U.S. demand. They built it deliberately by using a structured Google Ads approach to enter the market, measure traction, and scale with confidence.

In this edition of TUNL Talks, founder Tsah Ben Ishay shares:

Why they chose the U.S.

How they structured Google Ads to enter the market

What signals showed the opportunity was real

When they knew it was time to invest further

What they would refine if starting again

Airflow’s journey anchors a broader conversation about how South African brands can approach international expansion strategically — whether through paid acquisition, niche positioning, partnerships, expat audiences, trade shows, or other entry points.

Whether you’re considering your first move beyond South Africa or expanding into your next market, this session will help you think more clearly about how to approach international growth with structure and confidence.

What to Expect

Honest insight from a South African brand actively expanding internationally

Practical ways to approach and evaluate new markets

Clear next steps you can apply to your own expansion plans

Event Details

Venue: TUNL Warehouse Unit 16, Inospace Island Works, Paardeneiland

Date: 10 March 2026

Time: 17:30 for 18:00