Growth Actually

Unlock Explosive Business Growth: Join the "Growth Actually" Workshop!

Are you ready to transform your marketing strategy from ordinary to extraordinary? In today's hyper-competitive digital world, authentic storytelling and smart social media tactics aren't just nice-to-haves—they're essential for driving real sales and sustainable growth. Introducing **Growth Actually**, an immersive one-day workshop designed for marketers, business owners, and sales teams eager to harness the power of emotional connections, user-generated content, and purpose-driven narratives to skyrocket your brand's impact.

Hosted by industry trailblazers Annie Olufuwa from Story'd and Tamsin Haley from Digital Happiness, this event will equip you with actionable insights, proven frameworks, and hands-on tips to create content that resonates, converts, and builds lasting loyalty. Whether you're in automotive, retail, or any sector focused on purpose-driven growth, this workshop will show you how to ditch discount dependency and embrace strategies that foster genuine engagement.

Why Attend? The Game-Changing Agenda

Annie Olufuwa kicks off the day with her expertise in storytelling, drawing from psychology and real-world data to help you craft narratives that captivate and convert.

- Understanding Emotional Motivators: The Psychology Behind Brand Connection

Dive into the Harvard Business Review's groundbreaking study on 300 universal emotional motivators. Discover the top 10 "high-impact" ones that drive customer decisions beyond features, and learn how stories pack emotional data to forge unbreakable brand bonds.

- Storytelling as Strategy: Content for Purpose-Driven Companies

Explore how narratives turn SDG and ESG commitments into measurable endorsements, boosting stakeholder buy-in and investment in your mission.

- Building Your Story Bank: Organising Narratives for the Buyer's Journey

Master the Story Bank framework—a curated collection of tales tailored to each stage of the customer journey. Understand psychological shifts, leverage UGC as "living story assets," and walk away with a template to build your own.

- The Story Activation Framework

Bridge the gap from story collection to deployment with the 3-Touch Method (Internal, External, Collaborative). Create activation briefs that empower your teams to use stories effectively across sales, marketing, and social.

Tamsin Haley then takes the stage, delivering practical social media mastery tailored to South Africa's vibrant digital scene.

- Introduction to Social Media Landscape in South Africa

Get the stats across WhatsApp, Facebook, TikTok, and Instagram. Understand why digital engagement is a must for marketing and sales, with an interactive poll to assess your starting point.

- Benefits of User-Generated Content (UGC) for Sales

See how UGC builds trust and boosts conversions without aggressive selling—perfect for authentic growth.

- Employee-Generated Content (EGC) and Business Growth

Learn how EGC amps up authenticity and lead generation, with inspiring examples from businesses who are pulling this off, and making more money because of it.

- Avoiding Over-Reliance on Discount Marketing

Unpack the dangers of constant price cuts in sectors like automotive, featuring case studies from Tesla (innovation over discounts) and BMW (experience bundling for premium value). Shift to UGC and EGC for long-term brand strength.

- Essential Tools for Streamlining Content Workflows

Streamline your process with top picks and tools which you should be using to make your lives easier!

- Step-by-Step Content Creation Process

From defining objectives to audience research, trend brainstorming, planning calendars, optimization (SEO, timing), and promotion.

- Practical Tips for Engaging Content

Hands-on hacks: For instant attention, DIY hacks, and "Customer Becomes the Cameraman" for real user authenticity.

What's Included in Your Ticket?

Elevate your experience with these perks, all bundled in:

- Interactive workshops for deep dives and skill-building

- Networking opportunities to connect with like-minded professionals

- A delicious 2-course lunch to fuel your ideas

- Morning tea on arrival for a fresh start

- Comprehensive workshop materials to reference long after the event

Secure Your Spot Now—Limited Time Special!

Tickets go on sale February 19 at just R1900—grab this early bird rate before it ends at midnight on March 5! After that, prices rise to R2500, and sales close March 17. Don't miss out on this opportunity to supercharge your growth strategy. There are only 50 spaces, so book day!