Web in Travel Africa 2026: The Next 20

From leapfrogging landlines to leading the world in mobile money, Africa has navigated the digital frontier, mastered the rise of the smartphone, and now stands at the gateway of its most transformative shift yet: AI.

If the last 20 years were about overcoming the digital divide, the next 20 are about harnessing the digital dividend.

Travel sits at the centre of a perfect storm — rapid technological adoption, the world’s youngest workforce, and a continent-wide surge in connectivity. Africa, home to the world’s next billion consumers, is no longer an emerging story. It is a growth engine. Youthful, tech-native, and ambitious, an entire continent is on the move.

A quarter-century into the African Renaissance, progress is being defined on African terms. And with it comes a reimagining of what travel can be — how it is discovered, designed, distributed, and experienced.

So what lies ahead?

• The AI Revolution: Will AI simply streamline booking, or unlock entirely new ways to experience the cradle of humanity?
• The Flat Funnel: What happens when discovery, decision-making, and conversion become direct, personalised conversations?
• The Human Premium: As algorithms scale, does culture, authenticity, and the Ubuntu spirit become more valuable than ever?
• The New Frontier: Can high-tech infrastructure and indigenous wisdom together spark a global travel rebirth?

The Next 20 belongs to the bold — to those building for a borderless, connected future rather than waiting for external solutions.

Who it’s for

Web in Travel Africa is designed for founders, operators, investors, policymakers, marketers, product leaders, and ecosystem builders shaping the future of travel across Africa and beyond — from airlines, hospitality, OTAs, fintech and mobility, to platforms, destinations, and infrastructure providers. Whether you are building, funding, regulating, or reimagining travel, this is where the next chapter takes shape.

What to expect

Expect clear-eyed conversations, real case studies, and future-facing insights — not hype. From AI and data to payments, platforms, sustainability, and cultural experience design, WiT Africa explores what is changing, what is breaking, and what is being built next. This is not about predicting the future of travel. t’s about understanding who is shaping it, and how Africa plays her part in it.

Seats are limited. Grab your ticket now!