TradeCraft: Next-Level Live Performances

Tired of your live performance being just "okay"? TradeCraft is disrupting creative education by focusing on the practical business and technical skills that transform talented musicians into professional touring artists.

This two-hour intensive, 4-part workshop breaks down the entire process—from mastering your documentation to the physical science of controlling your voice and the stage. We skip the theory and jump straight into high-impact, actionable techniques used by top-tier performers. Prepare to elevate your career, your network, and your craft.

Hosted by the KAYA Cafe, this workshop's featured speaker is Brad Farrell. Brad has spent more than half his life around live stages in a variety of capacities, from Stage Management to Front of House mixing for bands, comics & theatre productions, managing bands & tours, producing media for some of the biggest festivals & performers in the country as Director of DUSK Studios, and spearheading the KAYA Cafe's live music offering as the Events Director. Brad is passionate about creating memorable, unique experiences and uses his holistic perspective on live performance to consistently educate, empower and encourage performers by sharing his knowledge, context and experience. Brad is also deeply passionate about sharing information, developing communities and mutual benefit! He has summarised the biggest, most important learnings from over a decade of working with performers into less than 70 minutes of jam-packed, actionable, practical insights. Don't miss out on this opportunity to elevate your live performances now and forevermore!

Why This Workshop is Essential for Every Live Musician

Most music programs teach you to play. TradeCraft aims to empower you with skills to perform, network, and manage your career like a business. You will leave with a clear plan to:

• Secure Better Gigs: Master the documentation (EPK, Tech Rider) required to assert your value and negotiate professional placement.
• Dominate the Stage: Learn the "Performer's Bio-Hacking"—advanced embodied and mic techniques to ensure vocal and physical peak performance, every time.
• Prevent Disasters: Build a robust technical contingency plan so a broken cable or equipment failure never derails your show again.
• Network Intentionally: Our disruptive seating strategy and panel format guarantees you meet and collaborate with new industry peers and experts.

Topics Covered (The TradeCraft Method)

• Speaker Segment 1: Getting Booked - Pre-Communication & Professional Documentation
• Creating a powerful EPK and a commanding Tech Rider that sets you apart.
• Strategy for lineup placement and defining your set style options.
• Speaker Segment 2: Prepping for the Show - Strategy & Contingency
• Executing digital-first marketing and generating performance-ready content.
• The "Strip Back" Test: Technical contingency planning and building the essential Spares Checklist.
• Intentional Set Design, Stage Movement, and mastering structured Patter.
• Speaker Segment 3: On the Day - Technical Mastery & Bio-Hacking
• Soundcheck best practices and effective communication with the engineer.
• Deep Dive: Advanced Mic Technique (Pickup Patterns, Proximity Control) and Embodied Technique (Breathing, Diaphragm control).
• Pre-Show wellness (The DOs and AVOIDs) and commanding Stage Presence.
• Panel Segment 4: The Green Room - Panel Discussion
• A live Q&A session with the speaker and industry guests, providing diverse perspectives and answering your most critical questions.

Your Investment Includes: Access to the 4-segment workshop, structured networking breaks, and a take-home TradeCraft Worksheet for immediate application.