Why TikTok Dancers Beat TEDx Speakers — and How to Flip the Script

Speakers don’t need another marketing workshop. What we need is to understand why Taylor Swift sells out stadiums, TikTok dancers dominate feeds, and Instagram creators shape culture, and we don’t.

There are hidden mechanics of influence, patterns and algorithms, that allow random entertainers to become famous, and that keep the meaningful and transformative content that we share, in the dark. Working harder, posting more, and hustling will not change our situation, until we learn what those influencer tools are and how to scale our reach, impact, and bank accounts.

Contents of the workshop

• A toolkit of proven influence techniques.
• Practical strategies for packaging deep content into high-impact, shareable forms.
• A roadmap to build visibility without diluting your integrity.
• Confidence in using modern influence tools while staying true to your message.

Case Studies

We will look at short case studies of Taylor Swift, TikTok stars and Instagram influencers.

Dissecting the Mechanics

We will explore some of the mechanics including getting attention, relevance, emotional hooks, and the power of community and participation.

Bridging to Professional Speaking

How do we translate these insights and implement them in terms of message amplification, building a fanbase, audience co-creation, content packaging and more.

Influence and Authenticity

Influence isn’t luck. It’s a system. Let’s learn how the world’s biggest influencers cultivate loyalty, spread ideas, and turn moments into movements. Then discover how to apply those same strategies to your speaking career, without losing depth, authenticity, or credibility.

Presenter

Charlotte Kemp, past president of the Professional Speakers Association of Southern Africa (PSASA) and of the Global Speakers Federation (GSF) is also a futurist. She has spent extensive time understanding the trends that propel marketing trends and has intentionally cultivated a worldwide network of speakers and leaders to understand how these trends play out in different cultures. Constantly on a mission to build inclusive platforms and give a voice to those who have a valuable message to share, Charlotte is excited to share this distilled and impactful knowledge with you.

This is an online Zoom event. The link for the event will be on your ticket stub. Should you have any enquiries or require assistance with the link please email [email protected]