FM AdFocus Awards 2025

Since 1990, the Financial Mail AdFocus Awards have become a landmark on the South African marketing and communications landscape. But just as that landscape has changed, so has AdFocus, to reflect the priorities of the industry. Today it is unique, by recognising agencies and individuals, not just for their creative and marketing skills, but for their all-round business acumen.

The 2025 FM AdFocus Awards event recognises those who have mastered the power of Creative Capital to deliver both business growth and client ROI.

It celebrates agencies that have built their own agency value through financial performance, talent acquisition, culture, and resilience—while delivering tangible results through strategic creativity and business acumen.