AFRICA CREATOR FESTIVAL SPORTS SUMMIT

The Sports Creator Summit is a platform at the intersection of sport, media and entertainment. The summit will explore how athletes are evolving into powerful digital brands, leveraging content to grow their influence beyond the field.

Bringing together sporting federations, sponsorship brands, athletes and leading sports creators, the event will unpack the commercial and cultural impact of this shift. The summit will be hosted in partnership with SASCOC and SAFA, aiming to further reinforce its role in shaping the future of sport and storytelling in South Africa, says the festival.