Mail & Guardian Analytics for CRM - from big data to big impact

By Taahir Hoorzook https://www.mg.co.za

Tue Nov 7, 08:25 - Tue Nov 7, 15:50

FNB Conference Centre

ABOUT

Big data analytics from web, social media, mobile app and CRM (customer relationship management) applications are critical in mapping consumer behaviours. They present numerous opportunities to generate meaningful funnels to customer experience (CX), ultimately drive business performance and impact on bottom line.
 
In today’s tough economic climate, growing a business through building a loyal base of customers and pushing expenses down without stifling company are key to surviving and thriving. In this regard, business must leverage on their big data analytics to engage and predict customer behaviours, preferences, reduce cost, ensure efficiency, reduce risk, improve product innovation, ultimately, lead to enhanced customer experience, expand market share, gain competitive advantage and increased company profitability.

How can these business insights be deployed in functions such as customer service, sales & marketing, business development and new product ideation? What are the tools, systems and best practices, lessons learned and successful strategies to win the game in today’s competitive marketplace? What are the risks and opportunities? 

With this in mind, Mail & Guardian will host Analytics for CRM, bringing business practitioners, industry experts and specialists to provide insights, successful and proven case studies, best practices, overcoming challenges and practical future strategies to leverage on big data analytics for CRM.

M&G invites CRM, analytics and technology solution providers, consultants and specialists to partner in hosting this compelling event. Contact [email protected] for more information on sponsorship opportunities and benefits.

AGENDA

Discussion will include advanced analytics for CRM: Strategies, best practices & case studies:
  • Role and opportunities
  • Predicting customer behavior
  • Leveraging customer data from multiple channels to uncover consumer patterns
  • Data driven customer optimisation, social influence and marketing opportunities
  • Using big data for targeted marketing promotions, drive customer loyalty and retention
  • Data and analytics for better stakeholder and customer engagement
  • New innovation or improved products and services
  • Improved self-service and more personalisation
  • Harnessing the power of data analytics for healthcare and customer management
  • Vehicle tracking and behavioural data – insights for value added services and rewards by insurer for customers
  • Geographic information system (GIS) – location data for improved customer experience
  • Using artificial intelligence to create a step-change in CRM
  • Analytics and how it can drive CRM results in the gaming business
  • Better management decisions and increased bottom line
  • Gaining competitive edge and market share
  • Challenges, opportunities and risks issues

SPEAKERS

Speakers confirmed:
  • Lesedi Modibane, Head of Big Data, ABSA
  • Magnus Rademeyer, Managing Director, AfriGIS
  • Ella Engelbrecht, Executive: Customer Experience Management, BCX
  • Pierre Bruwer, Managing Director, Ctrack SA
  • Ismail Rasool, Chief Data Officer, Discovery Health
  • Daniel Saksenberg, Director, Emerge
  • Dika Modise, Senior Manager – Business Intelligence and Analytics, Eskom
  • Yudhvir Seetharam, Head of Analytics, FNB Business
  • Prenton Chetty, Senior Manager, Nedbank
  • Annie Symington, Head of Department, Analytics, Multichoice 
  • Rajesh Dullabh, Director of BI and Analytics - Gaming, Tsogo Sun
 

WHO SHOULD ATTEND

Corporate practitioners, industry providers, specialists and experts from across industries who are responsible for:
  • Customer engagement/relationship, experience/retention, insights
  • CRM
  • Customer mobility
  • Loyalty & rewards
  • Marketing
  • Sales
  • Campaign
  • Business development
  • Digital
  • Online
  • Social media
  • E-commerce
  • Product innovation and development
  • Big data analytics
  • Data engineering/visualisation/science/mining
  • Business intelligence/analytics
  • Business segmentation
  • Strategy
Others include:
  • Chief data officer
  • Data scientist/analyst
  • CEO
  • MD
  • GM
  • CIO
  • CTO
  • CISO
  • CMO
  • COO
  • CFO
  • Consultant

DIRECTIONS

Mail & Guardian Analytics for CRM - from big data to big impact
FNB Conference Centre
114 Grayston Dr, Sandown, Sandton, 2031, South Africa
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