Founder Story: Two Three Bird
Thu Sep 11, 13:00 - Thu Sep 11, 14:30
Innovation City
ABOUT
Founder Story: Two Three Bird
11 September 2025 | 13h00 – 14h30 | Innovation City Cape Town
What happens when a niche insurance business pedals its way into a global insurtech powerhouse? Join us for a live Founder Story featuring Co-Founders Theo Grobler (CEO) and Aryna Edwards (COO) of Two Three Bird, in conversation with Michelle Kleu, CEO of Innovation City.
Originally launched in Australia, Two Three Bird has evolved into a multi-market, partner-led platform powering the future of cycling insurance across South Africa, the UK, the US, and Australia. With partnerships spanning Strava, Sundays Insurance, GCN, and more, the company recently made waves with its acquisition of Project 529; the world’s largest bicycle registration and recovery network.
Who it’s for:
Founders, mobility enthusiasts, fintech and insurtech operators, and anyone curious about scaling a tech-enabled business from a focused niche into a global category leader.
What to expect:
- A behind-the-scenes look at building a global business in a purpose-led vertical
- Lessons in platform strategy, product-market fit, and global growth
- A chance to meet the minds behind one of the most innovative cycling-first insurtechs in the world
Don't miss it!
SPEAKERS
Some founders build companies. Aryna and Theo build movements.
At just 23 and 29, they co-founded Velosure, turning a spark of an idea into one of the most trusted bicycle and e-mobility insurers in the world. Today, as COO and CEO of Two Three Bird, they lead teams across continents and reimagine what it means to protect the ride and the riders in an ever-changing world.
Between them they have lived on three continents, raised three children and navigated markets from London to Sydney to Cape Town. They are as at home in a boardroom as they are in Botswana’s Okavango Delta where they are working to protect wild lands, partner with local communities and ensure this extraordinary place thrives for generations to come.
Known for pushing boundaries and embracing the unconventional, they will be taking the stage fresh from their latest adventure and recently returned from Burning Man. They live by a simple creed: dream audaciously, act boldly, and never settle for the ordinary.
PARKING
Location: We're just off Kloof Street on Darter Road.
Traffic Alert: Please be cautious of traffic heading into town.
Parking Options:
- Parking options around Kloof Street
Recommended: It's always best to use Uber for convenience.
DISCLAIMER
*Disclaimer: By purchasing a ticket to this event, you acknowledge and agree that your access to the venue is contingent upon presenting your ticket for entry. By registering for this event, you agree to subscribe to Innovation City's weekly newsletter. You are welcome to cancel the subscription at any time. Innovation City members attend for free.