The mind filters. How and why?

Series 2 - Talk 3

This series comprises three talks. August 8^th.

Let’s Talk.

A Series of Branding Talks

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“This is why people “see what they expect to see.”

“Unlike computers, the human mind constantly filters new information. If something doesn’t “compute”—that is, if it doesn’t fit our current beliefs, expectations, or knowledge—it is often rejected, ignored, or forgotten. Only information that matches our current mental state tends to be accepted and remembered.”

This is why people “see what they expect to see.”

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The programme is designed for a power hour of straight talk, practical insights, and " how-to " instructions.

40 minutes dedicated to the topic: In person and online.

20 minutes Q&A

Presenter:

Tania Olivier

30 years Brand Business Development

Where: Workshop 17, Kloof Street, Cape Town

Book Online

Time: Friday, August 1^st, Starts 09h30. Talk commences at 10h00.

Online recordings - R100pp

All talks are recorded and sent to ticket holders on the same day. R100/talk/session

In person - R150pp

• Meet your speakers with a cup of coffee.
• Networking opportunity
• Further Q&A

Book: [email protected] I Online: Quicket