Introduction to the Art Market

Learn How to Collect With Confidence

What makes art worth collecting? How do you spot a good piece? Where do you even start?

We’ve got you. This isn’t another stuffy lecture series — it’s a dynamic, engaging introduction designed for aspiring collectors who want to buy smarter, collect deeper, and connect meaningfully with artists and their work. This course provides an introduction to the structure, key players, and dynamics of the global and local art market. It explores how artworks gain value, the role of galleries, auction houses, and collectors, and strategies for artists and investors navigating the art world.

The Course will cover the following topics over 6 Saturdays:

Week 1: Understanding the Art Market Ecosystem

Week 2: How Art Gains Value

Week 3: Art Sales & Transactions

Week 4: Collecting & Investing in Art

Week 5: Marketing & Branding for Artists

Week 6: Starting your collection & Challenges in the Art Market