Visualising Your Donor Map: Unlocking Strategic Fundraising Opportunities

Each cause will have its own unique set of funders, way beyond the obvious donors for each sector. It’s important to understand the networks that lead to the recruitment of these donors. Also, it's crucial to see how the donors are connected to each other.

This one-hour webinar will introduce you to the fascinating world of Funding Ecology Mapping - a process that no fundraiser or NPO CEO can afford to ignore.

Funding Ecology Mapping will reveal an extensive web of interconnections, highlight the ‘usual suspects’ or keystone funders, as well as those unique funders that your peers have identified and engaged with. By visualising the interconnections between funders and grantees, you can see a definitive picture of the main actors and funding for your sector.

Funding Ecology Mappping diagrammatically portrays the connections between your organisation, your current funders and potential ones. We investigate these inter-connections, so that we can realistically develop a prospect list for you and provide insights on how you can engage the donors. We can research corporations, foundations and government funders.

The world of funders is complex and inter-related. So, it’s important to understand the dynamics of your funding marketplace and manage the journey of your organisation - within the natural ecology of funding networks.

Funding Ecology Mapping is a tool for demonstrating the underlying structure which determines an otherwise confusing world. It will uncover previously untapped funders, connections arising from partners; and, it will answer two key questions:

1. Who could fund our organisation?
2. How do I secure funding from them?

Meet the team:

Bill Bruty

Founder and director of Fundraising Training Limited, Bill Bruty, has been a professional fundraiser since 1984 and is a Fellow of the Chartered Institute of Fundraising in the UK. He set up the organisation with a passion for equipping anyone who needs to fundraise with the correct skills for them to succeed.

Bill has worked as Fundraising Manager or Director for four large national charities in the UK. He is one of the world' s foremost fundraising trainers, with clients such as UNICEF, Frontline Aids, ActionAid, Amnesty International and the Pan American Development Foundation. He has also worked with local and community-based agencies across the world. His key area of expertise is effective grant seeking from foundations, governments, companies and wealthy individuals, as well as how to develop strategies and skills which enable NGOs to diversify their funding beyond grants. He has a unique understanding of where and how to apply for funds from sources all over the world.

Clem Bird

Business Coordinator, researcher and analyst for Fundraising Training Ltd. Working alongside NGOs and civil society to equip skilled grant seekers globally through data analytics and process refinement within the curation of funder ecology network mapping software tools.

Clem is based between London in the UK and Nairobi, Kenya. He has been working with Fundraising Training Ltd since 2021. He currently manages and implements a portfolio of over 100 funding ecology mapping visualisations, as well as the internal core database of funding networks, containing 6500+ funders and who they fund around the world.