Financial Services and Influencer Marketing

Join Mike Sharman, CEO of Retroviral, and Marc Ashton, former financial journalist and editor, and CEO of Decusatio Investor Communications, for a workshop on “Influencer Marketing and Financial Services.” Discover how to leverage Finfluencers and consumer-education initiatives while staying compliant with South Africa’s evolving financial-marketing regulations.

The rules of financial-services marketing in South Africa are changing fast. B2B marketers are turning to “Finfluencers” and consumer-education campaigns to reach new clients—but regulators like the FSCA are tightening their guidelines around who can give financial advice and how it’s delivered. In this session, you’ll learn:

1. Key trends driving the rise of Finfluencers and micro-influencers
2. Regulatory requirements under the FAIS Act and FSCA guidelines
3. Best practices for vetting, training and partnering with influencers
4. Content-approval processes to ensure compliance and transparency

Walk away with practical tips, real-world examples and a clear roadmap for incorporating influencer marketing into your financial-services strategy. Networking and light refreshments to follow