Legal Marketing 101 (online course)

An introduction to legal marketing for non-marketing staff with practical, step-by-step instructions.

WHO SHOULD DO THIS COURSE?

? Lawyers who are thinking of starting their own firm or have already done so should understand the ins and outs of legal marketing.

? Admin or secretarial support staff who can handle some marketing on the side if your firm has no budget for a full-time marketing person.

? Junior lawyers who want to learn basic marketing skills to enhance their profile and grow their client base.

? People who have little or no marketing knowledge and who would like to get involved in legal marketing.

WHY THIS COURSE?

This course is not just about giving delegates information. It’s showing them exactly what they must do in each module to get results. Each lecture has practical, step-by-step instructions. Delegates can apply what they’ve learned right away.

During the course, delegates will learn to identify which marketing aspects are the best fit for their firm. The idea is not to do everything right away, but to start with the most cost-effective elements and those that give the best return on their time investment. And then add more marketing activities over time.

THE COURSE COVERS

This is a broad outline. The course has 20 modules that you can do online at the pace that suits you. You'll learn all this from an experienced legal marketer, who has been involved in legal marketing for over 20 years.

THE COURSE INCLUDES

? An online Q&A consultation to discuss the vision for your firm (optional).

? Immediate online access to a user-friendly, hands-on course, taking you through all the marketing options for law firms, with step-by-step instructions you can implement right away.

? Weekly Q&A sessions with all delegates.

? A 45-minute individual coaching session with each delegate to address specific issues and provide further practical advice on how to implement your marketing activities.

? Access to the online course material for 12 months, and a PDF document with all the information as a reference guide.

? After that, regular email updates on new developments or practices in legal marketing.

Invest in our Legal Marketing 101 course and watch your team transform into effective marketers, driving growth and success for your firm.

Give your firm a chance to stand out in a crowded market through targeted and effective marketing techniques