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 Are you interested in entrepreneurship and struggling to get started? Come to BUSINESS ME YOUNG.
 
BUSINESS ME YOUNG is an elaborate half-day entrepreneurship course targeted at youth aged 16 to 25. It is created and presented by Tiisetso Maloma, who’s an entrepreneur and author of books such as The Anxious Entrepreneur and Forget the Business Plan Use this Short Model.
 
BUSINESS ME YOUNG is powered by Standard Bank. It takes place in Johannesburg Rosebank at Standard Incubator, 17 June 2017, 9am to 2pm.
 
It is free for youth aged 16 to 25 years. Anyone older than 25, the charge is a copy of Tiisetso’s The Anxious Entrepreneur book, priced at R250.
 
The course will comprehensively give light to problems young aspiring entrepreneurs face. They struggle with how to start and execute their business ideas. They think they need massive funds and resources, and which they do not have. Unfortunately, the entrepreneurial education out there for the youth is merely buying and selling. It doesn’t prepare them for their business ambitious which are usually unconventional.
 
The course consists of two parts.
 PART 1: Learning entrepreneurship through storiesPart one is carried with stories, aims to comprehensively teach and prepare youth with acumen to creatively and swiftly execute their entrepreneurship ventures and ambitions.
 
Tiisetso Maloma has been an entrepreneur for 10 years and has been blogging about it for 8 years. He has a lot of stories and experiences – of failure and success – that easily explain crucial entrepreneurship concepts. His famous stories include: ‘Dating advice that can save your business’, ‘Two lessons from how township businesses start and grow’ and ‘How I overcame being a bad networker.’
 PART 2: Using the stories learned to create a business modelPart two of the course introduces the attendants to business modelling through the EBC Business Model Canvas that Maloma created in 2013. It makes entrepreneurship uncomplicated and efficient to understand manage. A business model, in short, is the working intelligence of operating a business to success.
 
The EBC Model has six components, which are: (a) creating competing, efficient and buyable products; (b) marketing those products through effective tactics to marked targets; (c) distributing them in a way efficient to customers; (d) bootstrapping cash flow for growth; (e) deciding effectively to give way for progress; and (f) being relentless.
 Other outcomes of the course include:
  • Determining possible customers
  • Marketing activities to prioritize on
  • Attracting possible customers, acquiring them and maintaining them
  • Building internal public relations strategy
  • Diagnosing business model weakness
  • Testing if a product is buyable before releasing it and before investing a lot of capital
 More info on Tiisetso MalomaTiisetso Maloma is an entrepreneur, creator of the EBC Business Model, contributor in outlets such as the Huffington Post and Biz Community, and is an author of four books: The Anxious Entrepreneur, Forget the Business Plan Use this Short Model, Township Biz Fastrack and Tales of an African Entrepreneur.
 
He is a versed writer, speaker and expert on entrepreneurship, creativity, millennial business development and development economics. He’s written for Huffington Post, Biz Community, Under 30 CEO (USA), Destiny Man, How We Made It in Africa, Business Report, NSBC and many others. He has featured on platforms such as The Creative Life Podcast (UK), Creative Warriors Podcast (USA), CNBC Africa, Power FM, SAFM and many others.
 
He has started ventures in clothing, publishing, tech and entertainment. Some of the ventures he founded are www.bulabuka.co.za, Startup Picnic, eKhayaMoji and formerly gabble heights Clothing. As an entrepreneurship activist, he’s worked with organisations such as Standard Bank, The Innovation Hub, The Hope Factory and Ndalo Media.

When and where?


Standard Bank Incubator
5 Cradock Avenue
Johannesburg
South Africa
2196

Starts:
Sat 01 Jul 2017 at 8:00 AM (SAST)
Ends:
Sat 01 Jul 2017 at 12:00 PM (SAST)

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