Inside Coca-Cola Breakfast
Join us for a light breakfast followed by Mark Sham's insightful review of "Inside Coca-Cola" - a CEO's life story of building the world's most popular brand.
For decades, Coca-Cola has been marketed as a purveyor of happiness. The word itself appears in many Coke advertisements. Yet in 2004, inside Coca-Cola's headquarters on North Avenue in Atlanta, there was little to smile about. How did it all change?
Get an in-depth review of what it took to change the fortunes of Coca-Cola at a time when the brand was languishing from its former heights and losing market share at an alarming rate.