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Join us for a light breakfast followed by Mark Sham's insightful review of "Inside Coca-Cola" - a CEO's life story of building the world's most popular brand.


For decades, Coca-Cola has been marketed as a purveyor of happiness. The word itself appears in many Coke advertisements. Yet in 2004, inside Coca-Cola's headquarters on North Avenue in Atlanta, there was little to smile about. How did it all change?


Get an in-depth review of what it took to change the fortunes of Coca-Cola at a time when the brand was languishing from its former heights and losing market share at an alarming rate.

When and where?

Impello Rooftop Bar
139 Greenway
South Africa

Thu 20 Apr 2017 at 7:00 AM (SAST)
Thu 20 Apr 2017 at 9:30 AM (SAST)

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