Inside Coca-Cola Breakfast

calendar
Thu Apr 20, 07:00 - Thu Apr 20, 09:30
location
Impello Rooftop Bar

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Join us for a light breakfast followed by Mark Sham's insightful review of "Inside Coca-Cola" - a CEO's life story of building the world's most popular brand.

 

For decades, Coca-Cola has been marketed as a purveyor of happiness. The word itself appears in many Coke advertisements. Yet in 2004, inside Coca-Cola's headquarters on North Avenue in Atlanta, there was little to smile about. How did it all change?

 

Get an in-depth review of what it took to change the fortunes of Coca-Cola at a time when the brand was languishing from its former heights and losing market share at an alarming rate.

Location

Inside Coca-Cola Breakfast
Impello Rooftop Bar
139 Greenway, Randburg, 2034, South Africa
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