Mzansi Market Match

Hosted by Food For Mzansi, the 2024 Mzansi Market Match is an essential event designed to bridge the gap between new-era farmers and potential off-take partners. This event is designed to foster direct connections and create lucrative business opportunities, bringing together farmers, agribusinesses, and key market players. The goal is to provide farmers with the knowledge, tools, and networks they need to thrive in today’s competitive market.

PROGRAMME HIGHLIGHTS

• Keynote address: A leading industry expert will discuss current market trends and consumer preferences. They will provide high-level insights into how farmers can align their production with market demands and capitalise on emerging opportunities.
• Success stories: New-era farmers breaking into the market: Hear from successful farmers who have successfully penetrated the retail market. These inspiring stories will provide practical insights and strategies for overcoming challenges and achieving market success.
• Interactive workshop: Building market-ready products: Participate in a hands-on workshop focused on improving product quality, packaging, and branding. Experts will provide practical tips and guidance on how to make your products more attractive to retailers and consumers.
• Networking session: Connecting farmers and retailers: This dedicated networking session will provide farmers with the opportunity to engage directly with representatives from leading retailers and markets. Build relationships, ask questions, and explore potential business partnerships.
• Sustainable supply chains: Ensuring long-term market access: Explore the principles of sustainable farming and how they contribute to long-term market success. This session will cover topics such as soil health, water management, biodiversity, and ethical labour practices, highlighting their importance in meeting retailer and consumer demands.
• Financial support and funding opportunities: Explore various funding options available to farmers, including government grants, private investment, and bank loans. Representatives from financial institutions will provide information on how to access funding and manage financial resources effectively.
• Leveraging technology for market access: Discover how digital tools and technologies can enhance market access and efficiency. This session will showcase innovative solutions such as online marketplaces, mobile apps, and data analytics that help farmers connect with buyers and optimise their operations.
• Sustainable and ethical farming practices: Learn about the growing importance of sustainability and ethical practices in the market. This session will cover how adopting sustainable practices can enhance your marketability and meet the increasing demand for responsibly produced products.