#GoSocial - Build Your Brand
Fri May 5, 13:00 - Fri May 5, 16:00
Standard Bank Incubator
ABOUT
If you want to build a successful, sustainable business and a brand that will garner loyalty, attract the right audience and increase your revenue - you need to get the basics right first.
In this Workshop we have three Industry Expert Speakers who will guide you in Building Your Brand.
Topics Include:
Brand Development by Clerissa Snyman
Everything you do, each element of your business or brand, from the colours and texture of your packaging and business cards, to your Facebook cover photo is part of your brand story and every element should reflect the truth about your brand back to your audience.
• Crafting your brand: How to develop your brand through branding, stationary and concept development
• Branding questions
• Aligning all social media platforms
Mastering Your Niche by Marang Marekimane
• How to define a business model
• Planning for growth – the brand and the business
• Finding the right people to work with
Crafting Your Message by Liz van Zyl
Once you have developed your brand and business strategy, you need to craft clever messages that convey what your brand is about in a way that drives your business strategy objectives.
• Creating clever and concise core brand messages
• Developing a style guide (including tone)
• Tweaking your core messages for social media
• Handy tips for writing social media posts (including how to write for different platforms)
In this Workshop we have three Industry Expert Speakers who will guide you in Building Your Brand.
Topics Include:
Brand Development by Clerissa Snyman
Everything you do, each element of your business or brand, from the colours and texture of your packaging and business cards, to your Facebook cover photo is part of your brand story and every element should reflect the truth about your brand back to your audience.
• Crafting your brand: How to develop your brand through branding, stationary and concept development
• Branding questions
• Aligning all social media platforms
Mastering Your Niche by Marang Marekimane
• How to define a business model
• Planning for growth – the brand and the business
• Finding the right people to work with
Crafting Your Message by Liz van Zyl
Once you have developed your brand and business strategy, you need to craft clever messages that convey what your brand is about in a way that drives your business strategy objectives.
• Creating clever and concise core brand messages
• Developing a style guide (including tone)
• Tweaking your core messages for social media
• Handy tips for writing social media posts (including how to write for different platforms)
SPEAKER PROFILES
About The Speakers
GET TO KNOW OUR SPEAKERS
CLERISSA SNYMAN | THE SOCIAL AGENCY
Clerissa Snyman is the Owner and Creative Director of The Social Agency, a digital boutique agency for SME’s and startups in South Africa.
With a Marketing and Digital background, her innate interest in entrepreneurship soon triggered her passion for social media and helping small businesses grow digitally.
One of her biggest drivers is connecting with customers through service and adding value and this is also how the #GoSocial Workshop Series originated.
The #GoSocial Workshop Series is aimed at helping SME’s gain access to valuable industry knowledge and training at an affordable price.
LIZ VAN ZYL | THE CONTENT AGENCY
Liz van Zyl is the Founder and CEO of The Content Agency, a specialised content development and copywriting provider that helps clients get their messages across by developing clever and concise online and offline communications.
She has more than a decade’s track record as a Content Creator and Copywriter, working with brands like JSE, Vodacom and RMB.
MARANG MAREKIMANE | BUSINESS IN THEORY
Marang has served corporates for more than a decade as a Project and Process Management consultant. In 2014, she jumped ship to assist entrepreneurs and business owners to formulate growth strategies.
It's called Business In Theory because they document business processes, identify the
inefficiencies and expose growth opportunities. The documented process manuals also help to close the gap for unskilled labour - which is what most SME"s can afford. They also use these to automate business functions.
CLERISSA SNYMAN | THE SOCIAL AGENCY
Clerissa Snyman is the Owner and Creative Director of The Social Agency, a digital boutique agency for SME’s and startups in South Africa.
With a Marketing and Digital background, her innate interest in entrepreneurship soon triggered her passion for social media and helping small businesses grow digitally.
One of her biggest drivers is connecting with customers through service and adding value and this is also how the #GoSocial Workshop Series originated.
The #GoSocial Workshop Series is aimed at helping SME’s gain access to valuable industry knowledge and training at an affordable price.
LIZ VAN ZYL | THE CONTENT AGENCY
Liz van Zyl is the Founder and CEO of The Content Agency, a specialised content development and copywriting provider that helps clients get their messages across by developing clever and concise online and offline communications.
She has more than a decade’s track record as a Content Creator and Copywriter, working with brands like JSE, Vodacom and RMB.
MARANG MAREKIMANE | BUSINESS IN THEORY
Marang has served corporates for more than a decade as a Project and Process Management consultant. In 2014, she jumped ship to assist entrepreneurs and business owners to formulate growth strategies.
It's called Business In Theory because they document business processes, identify the
inefficiencies and expose growth opportunities. The documented process manuals also help to close the gap for unskilled labour - which is what most SME"s can afford. They also use these to automate business functions.
DIRECTIONS
#GoSocial - Build Your Brand
Standard Bank Incubator
5 Cradock Ave, Johannesburg, 2196, South Africa
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