Using LinkedIn for Social Selling

calendar
Wed Mar 8, 08:00 - Wed Mar 8, 13:00
location
Midrand Training Centre

About

Helping you target new prospects & build deeper relationships with your clients

Join us 8 March 2016, 9am-1pm, Midrand Training Centre

We are hosting a practical workshop where we coach sales professionals in adopting global best practices & optimising their social selling efforts to fill pipeline, utilising the world’s foremost online business networking platform, LinkedIn.

Methodology: Social Selling by Objective

The marketing objectives covered in the Social Selling Workshop touches on the following:
 
1.    Increasing sales
2.    Building brand awareness
3.    Growing market share
4.    Launching new products or services
5.    Targeting new customers
6.    Entering new markets
7.    Highlighting differentiators & USP’s
8.    Enhancing customer relationships
9.    Improving external communications
10.  Increasing turnover & profit
 

Agenda:

Registration:

7h00 am – 8h30 am: Arrival/Registration/Coffee & tea.

8h30 am – 8h45 am: Set up Wi-Fi, login to LinkedIn, sort info for profile.

8h45 am – 9h00 am: Presentation – The case for Social Selling in the Digital Age.

Sessions:

Session 1:   9 - 9h45 am: Profile optimisation, platform navigation & LinkedIn features.

Session 2: 10 - 10h45 am: Personas: Identifying buyer personas & Crafting YOUR persona.

Session 3: 11 - 11h45 am: Content marketing strategy, curation/creation & lead generation.

Session 4: 12 - 12h45 pm: Grow you professional business network - best practices
 

Organiser

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