Family friendly

Sealand: Jasper Eales' Founder Journey to Sustainable Adventure!

Thu May 30, 13:00 - Thu May 30, 14:30

Innovation City


Join us for an exclusive Founder Story event featuring Jasper Eales, the visionary mind behind Sealand. As one of the original founders and a valued shareholder, Jasper epitomises the adventurous spirit and conscious lifestyle ethos that defines this local brand.

From the picturesque shores of Llandudno to the vibrant Sealand Campus nestled near Table Mountain, Jasper's journey has been one of innovation and environmental stewardship. With a passion for the ocean and a commitment to responsible business practices, Jasper has steered Sealand towards becoming a leader in sustainable fashion, both in South Africa and globally.

At the heart of Sealand lies a dedication to craftsmanship and creativity. Every product, from bags to apparel, is meticulously handmade from waste or responsibly sourced materials. These durable creations not only reflect Jasper's commitment to quality but also his belief in lasting solutions for a better world.

But Jasper isn't just a business leader; he's a part of the Sealand family. Whether he's surfing the waves or chatting with colleagues over an oat milk flat white, his presence infuses every aspect of the brand with warmth and authenticity!

Join us at Innovation City on the 30th of May 1pm - 2:30pm as Jasper shares his journey, from the early days of Sealand to the inspiring future he envisions for his brand.


  1. Inspiration and Insight: Gain firsthand insight into the journey of Sealand, a pioneering brand in sustainable fashion and responsible business practices. By hearing Jasper Eales' Founder Story, be inspired by his vision, creativity, and determination, motivating them to pursue your own entrepreneurial endeavours with purpose and passion.
  2. Networking and Community Building: The event provides a unique opportunity for attendees to connect with like-minded individuals who share a passion for sustainability, adventure, and conscious living. Engage with fellow attendees and expand your network, forge valuable connections at the best business hub in Cape Town!
  3. Education and Learning: Jasper's Founder Story offers a wealth of educational value, providing practical insights, strategies, and lessons learned from building a successful brand with a positive social and environmental impact.

Whether you're a seasoned entrepreneur, aspiring business leader, or simply a curious individual, you will leave the event with valuable knowledge and inspiration!

Please note: This is an in-person only event.

Buying a ticket to this event will get you access into the venue as well as ONE FREE COFFEE at Innovation City's Fika Cafe and ONE FREE PARKING post-event!*

*Disclaimer: By purchasing a ticket to this event, you acknowledge and agree that your access to the venue is contingent upon presenting your ticket for entry. Additionally, you understand that you will receive one complimentary coffee per ticket from Innovation City's Fika Cafe post-event, and a parking validation valid only for the 2-3 hour slot at Kloof Lifestyle Center. To claim one free parking, please present the parking ticket from Kloof Lifestyle Center and we will validate it after the event. Please note that this offer is subject to availability and may be subject to change without prior notice. The event organisers reserve the right to modify or withdraw this offer at any time. Innovation City members attend for free.




Our team spends an immense amount of time creating and curating our weekly events. We would like to encourage a culture of commitment and follow through. Please note that participants who register but do not attend without prior notice will be blacklisted from future events.

Should you no longer be able to attend the event, please change your RSVP status, which you are able to link to on your emailed ticket.

We look forward to welcoming you to Innovation City and appreciate your cooperation and understanding.


NOTE: Innovation City members can get free access to all IC weekly events. (You will find the discount code on the IC app.)



Location: We're just off Kloof Street on Darter Road.

Traffic Alert: Please be cautious of traffic heading into town.

Parking Options:
  • Behind the Spar on Kloof Street.
  • Kloof Street and surrounding areas.
  • Parkade Kloof Lifestyle Center on Park Road.
Recommended: It's always best to use Uber for convenience.


Sealand: Jasper Eales' Founder Journey to Sustainable Adventure!
Innovation City
Darter Studios, Darter Road, Longkloof, Gardens, Cape Town, 8001
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